What is pre-sales service and how to do it well?

Broadly speaking, pre-sales service includes almost all commodity management except in-sales service and after-sales service. From the service point of view, pre-sales service is a kind of work centered on exchanging information, communicating feelings and improving attitudes, which must be comprehensive, meticulous, accurate and practical. Pre-sale service is the initial activity of all enterprises to win customers' goodwill, so all employees of retail enterprises should be warm, honest, trustworthy and humanized when treating customers.

Pre-sales service is to put yourself in the customer's shoes, explore the customer's beauty-seeking psychology, effectively mobilize the consumer's desire to buy from the pros and cons, and hide the ugliness.

Although all businesses understand the importance of pre-sales service, not all businesses can do it well. In order to do a good job in pre-sales service, we generally start from the following aspects:

(1) Provide comprehensive consulting services. When shopping, customers will have some problems to solve more or less. If we can send a few people with higher professional level to provide customers with comprehensive consulting services, it will be of great help to facilitate customers to buy.

(2) Provide supporting sales services. It is to combine some related products or complementary goods according to customers' needs, so as to facilitate customers' one-time purchase. For example, according to the characteristics of newlyweds, some shopping malls have introduced all kinds of furniture and electrical equipment with various price grades, which has dispelled customers' hesitation and promoted their purchase determination.

(3) Provide parts disassembly and sales services. For some goods, the demand of customers may be relatively small, and the packaging provided by enterprises exceeds the demand that customers can buy. At this time, it is necessary to take into account the actual needs of customers and unpack the goods and sell them to customers.

(4) provide out-of-stock procurement services. Generally speaking, enterprises always have much more commodity information than customers, so they can provide purchasing services for customers. In order to do this service well, enterprises can establish a certain procurement service system, such as out-of-stock registration, register goods that customers need to buy but enterprises don't have, and buy for customers.