With foresight, Zhu Xinli began to carry out drastic reforms according to Coca-Cola's acquisition requirements. From the original 9,200 people, only 5,000 people will be laid off by the end of the year; At the same time, Zhu Xinli also spent 2 billion yuan to build an upstream fruit planting base. Unfortunately, in the end, the acquisition was rejected by the Ministry of Commerce.
During the two years of negotiations with Coca-Cola, Huiyuan stopped all national advertising and new product development, and laid off 2/3 of its sales staff. The martial arts of sales have been exhausted. The unsuccessful acquisition has done great harm to Huiyuan. One year after the merger failed, Huiyuan's sales staff soared to 17,000, but in order to reduce expenses, Huiyuan reduced its staff to 3,965 in 20 17.
Extended data
A survey over the rule of law weekend gave the answer: Huiyuan's new and acquired factories have low production capacity. There are 48 factories in China whose capacity utilization rate is less than 30%. In other words, the factories and equipment that Huiyuan desperately spent money on were useless.
Regarding the fall of Huiyuan, the above analysis is only from the capital dimension, and there are many internal management mechanisms and other issues. Many problems piled up. In the end, not only Huiyuan was heavily in debt, with a debt of110.40 billion, but also Zhu Xinli was frozen with assets of 4 1 0 billion, becoming an old lai.