1. Brand background: Fushun is a brand of Guangdong Fushun Automobile Co., Ltd., which mainly produces new energy vehicles. Ford is a brand owned by Ford Motor Company. Founded in 1903, it is an automobile manufacturer with a long history.
2. Product line: Fushun mainly produces new energy vehicles, such as Fushun E300. Ford's product line is very rich, including cars, SUVs, pickups and other types of cars, such as Focus, Maverick, F- 150 and so on.
3. Technical support: As an automobile manufacturer with a long history, Ford has rich technical accumulation and R&D strength. As a relatively young brand of new energy vehicles, Fushun's technical support and R&D strength are relatively weak.
4. Market Positioning: Fushun Automobile mainly aims at the domestic low-end market, with new energy vehicles with high cost performance as its main products. Ford cars are sold all over the world, and the market positioning covers all market segments of high, medium and low end.
5. Brand influence: Ford Motor Company has a high brand awareness and influence in the world and has many loyal customers. Fushun automobile's brand influence in the domestic market is relatively weak, so it is necessary to strengthen brand building.