Advantages of information flow advertising:
(1) Baidu's information flow advertisement is an advertising method after the search advertisement. It realizes users' enjoyment of search advertising resources and has the same advantages in user groups. (2) Baidu's information flow advertisement adopts the intention-oriented technology of search+interest dual engine, which can push advertisers' advertisements to potential users more accurately according to users' search records and browsing traces. (3) Baidu's information flow advertisement adopts CPC click and OCPC conversion bidding, which further protects the rights and interests of advertisers. Advertisers are more flexible in advertising budget investment. According to OCPC conversion bidding, the click rate is guaranteed and the conversion rate is improved.