The salesperson should clearly let the customer know the following three things within 30 seconds:
1. Who am I and what company do I represent?
2. What's the purpose of my calling the customer?
3. What's the use of our products for customers?
Direct opening method
Shop assistant: Hello, Miss Zhu/Sir? I'm Li Ming, a medical consultant of Mo Company. I disturb your work/rest. Our company is doing market research. Can you do me a favor?
Guest Zhu: It doesn't matter. What is this?
Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must interface immediately: I'll call you back in an hour, thank you for your support. Then, the salesman should take the initiative to hang up!
When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)
Similar excuse opening method
Shop assistant: Miss Zhu/Mr Zhu, I'm Li Ming, a consultant of XXX Company. We haven't met before, but can I talk to you for a moment?
Guest Zhu: Yes, what is it?
Customers can also answer: I am busy, or in a meeting, or refuse for other reasons.
The salesman must answer immediately: I'll call you back in an hour, thank you. Then, the salesman should take the initiative to hang up!
When you make a phone call an hour later, you must create a familiar atmosphere and shorten the sense of distance: Miss Zhu/Mr. Hello, my name is Li. You call me in 1 hour ...)
Others introduce the opening method.
Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. Your good friend Wang Hua is a loyal user of our company. He suggested that I call you. He thinks our products also meet your needs.
Guest Zhu:? Why don't I listen to him?
Shop assistant: Really? I'm really sorry. I guess Mr. Wang hasn't come recently for other reasons. Let me introduce him to you. Look, I'm in a hurry to make a phone call.
Guest Zhu: It doesn't matter.
Shop assistant: I'm sorry about that. Let me give you a brief introduction of our products. ...
Self-reported opening mode
Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. However, this is a sales call. I don't think you will hang up right away!
Customer Zhu: Selling products, cheating. I hate salesmen!
Customers may also answer: What products are you going to promote? If so, you can directly intervene in the product introduction stage)
Salesman: Then I really have to be careful not to let you add another annoying person, hehe.
Guest Zhu: Hehe, the young man is very humorous. What products are you going to sell? Tell me about it.
Salesman: Well, our company's medical expert group is doing a market survey on xxx recently. What do you think of our products?
Deliberate fault-finding opening method
Shop assistant: Hello, Miss Zhu/Mr Zhu. I'm Li Ming, a medical consultant in a company. How have you been recently? Do you still remember me
Guest Zhu: Fine, and you? !
Salesman: Well, our company mainly sells sheep xx products. You called us to buy them six months ago, and we provided you with some trial products. I'm calling you this time to ask if you have any valuable opinions and suggestions on our products.
Guest Zhu: You have the wrong number. I didn't use your products.
Shop assistant: No way. Is it because my client's return visit file records are wrong? Excuse me, may I ask what brand of beauty products you are using at present?
Guest Zhu: I use XX brand beauty products. ...
Pretend to be familiar with the opening method
Shop assistant: Hello, Miss Zhu/Mr Zhu, I'm Li Ming, a medical consultant of a company. How have you been recently?
Guest Zhu: OK. Who are you?
Shop assistant: No way, Miss Zhu/Mr Zhu, you are forgetful. I'm Li Ming. You should pay attention to your health when you are under pressure at work. By the way, have you used our beauty products? Do you feel good? Recently, we just launched a joint service package. I wonder if you are interested?
Guest Zhu: You may have the wrong number. I didn't use your products?
Salesman: I won't make a mistake about the customer's return visit file. Miss Zhu/Sir, I'm so sorry! May I introduce our products to you and provide some services?
Guest Zhu: It seems that you care about users. Please introduce yourself.
Conformity psychological opening method
Shop assistant: Hello, Miss Zhu/Mr., I'm Li Ming, a medical consultant of a company. Our company specializes in selling xx anti-aging beauty products. The reason why I am calling you is that our products have successfully helped many people (such as Maggie Cheung, Brigitte Lin, Kimura Takuya, etc.). ). I want to ask which brand of products you use in anti-aging beauty products?
Guest Zhu: Really? I am currently using XX brand beauty products.
Cleverly take advantage of the east wind to start
Shop assistant: Hello, is this Miss Zhu/Mr.?
Guest Zhu: Yes, what is it?
Shop assistant: Hello, Miss Zhu/Mr., I'm Li Ming, a medical consultant of a company. The main reason for calling you today is to thank you for your support to our company. Thank you!
Guest Zhu: Nothing!
Salesman: In order to thank the old customers for their support to our company, the company specially prepared a special discount activity. I think Miss Zhu/Mr Zhu must be very interested!
Guest Zhu: Tell me about it!
An open method of creating anxiety
Shop assistant: Hello, is this Miss Zhu/Mr.?
Guest Zhu: Yes, what is it?
Shop assistant: I'm Li Ming, a medical consultant of a company. The main reason why I called you is that many customers have reported that most of the current beauty products are temporary solutions. Once they stop using it, they will bounce back immediately. I'd like to ask your opinion on this issue.
Guest Zhu: Yes. ...
The customer may also answer: Sorry, I don't know.
Salespeople should quickly interface: What brand of products is Miss Zhu/Mr Zhu currently using? )
The purpose of effective opening remarks is to make customers interested in telemarketers and conversation content in the shortest time, so that they can get to the point quickly in the conversation, rather than hanging up the phone and making you unable to get involved in the topic.