Looking for English words commonly used in public relations

Public relations is an industry that focuses on communication, consultation and information transmission, so employees in this industry are required to have good communication skills and language expression skills. In the English working environment, the English requirements for middle and senior public relations professionals are not limited to mastering daily English listening, speaking, reading and writing, but also understanding the communication, expression and thinking habits in the business communication environment. On the premise of being familiar with technical terms and understanding the business communication rules of international enterprises, we can express them flexibly and skillfully through repeated practice.

Summary and application explanation of common public relations terms, sentence-making and simulation training of professional terms, including:

1. Effective suggestions for winning new business.

2. Managing public relations events

3. Conduct research and SWOT analysis

4. PR 2.0 & Digital Communication

5. Reputation management and corporate social responsibility

6. Assessment and reporting

Combining different application scenarios in daily work, this paper summarizes the thinking mode and skills of business communication, and improves students' English communication ability through simulation training. The specific contents include:

1. How to make a presentation and discuss with customers?

2. How to organize a brainstorming of creative ideas?

3. How to promote the media

4. The art of persuasion

5. Negotiate the budget

6. Customer relationship management

The specific contents of the review include

1. New business promotion and success

2. Media briefing of the customer's CEO's visit (suppose this is an American customer whose CEO visited China for the first time and interacted with the China media).

3. Interact with international media (suppose one-on-one international media interviews are arranged for China entrepreneurs).

4. Dealing with difficult customers

5. Plan and manage new product launch activities

6. Crisis management

Recommended books:

Practical public relations English

Examples of oral English in business public relations

Business English public relations 900 sentences

Spark English One Day One Scene Public Relations English