In real estate enterprises, project management is an important part of enterprise strategic planning and implementation, which also makes enterprise project management strategy an indispensable part of enterprise overall strategy implementation. The project management planning of real estate enterprises depends on the strength, resources and means of developing enterprises. Through strategic market analysis and demand identification, the core advantages of the project are determined, and then various hidden advantages and dominant resources are integrated according to this advantage to establish a strategy that conforms to the trend and can give play to the core advantages of the enterprise. Through the appropriate enterprise project management organization, we can grasp the initiative of market trends and maintain the competitive advantage of enterprises.
The project management planning system should include four stages, seven aspects, a plane and an organization. This paper briefly studies the working path and management method of real estate development project management, and defines the working procedure of real estate development project management, that is, the four stages of project process management: preliminary stage, design stage, construction stage and final handover stage, which is the resource integration process of virtual management of value chain. Seven aspects, namely, quality, schedule, investment control, contract, information and safety management and coordination of management system, are customer-driven target management systems. Plane is a redesigned communication interface and integrated information flowing on it, and it is a new project information management system under dynamic information technology. An organization is a learning organization, which is the fundamental guarantee to improve the project management level.
The goal of enterprise project management planning is to manage all the projects of the enterprise well. To put it simply, project management methods and business processes cooperate with each other and are optimized in practice, which will comprehensively increase the chances of successful projects of enterprises, and at the same time make relevant departments of enterprises project-oriented and keep pace.
The project management of real estate enterprises is a combination of a group of projects. Starting from the overall strategic goal of the enterprise, it is necessary to balance the resources and interests among multiple projects in the enterprise and identify and evaluate the strategic consistency of project management. The formulation and implementation of enterprise project management strategy is to examine the strategic consistency of each project in enterprise multi-project management, give full play to the utility of enterprise resources, organize the comprehensive management of specific projects, fully accomplish project objectives and serve the development of enterprises.