Distribution and characteristics of ceramic tile producing areas
Today, China building ceramics has formed several major ceramic producing areas such as Guangdong, Shandong, East China, Fujian, Sichuan and Hebei. According to recognized figures, the annual output of ceramic tiles in China has reached 3.4 billion square meters, accounting for about half of the global output. The main situation of each producing area is as follows:
(1) Guangdong producing area
Guangdong is one of the cradles of ceramic wall and floor tiles in China, and its annual output accounts for more than 50% of the national total output. The main production base is Foshan, and other producing areas are Heyuan, Zhaoqing and Qingyuan.
Foshan ceramics are first-class in all major producing areas in terms of production scale, technical level, enterprise management and product matching, leading the trend of building ceramics in China.
Generally speaking, Foshan production area has the following advantages:
1, talent advantage
Foshan has gathered and trained the largest scientific and technological talents and management talents in China ceramics industry, forming a strong talent advantage of Foshan ceramics, thus ensuring the continuous leadership of Foshan ceramics in various producing areas.
2. Advantages of product innovation
Foshan ceramics and tiles are not only of good quality, rich in colors and complete sets, but also innovative in products. Looking at several major ceramic producing areas in China, its new products, new colors, new processes and new equipment are basically from Foshan. It can be said that Foshan ceramics and tiles lead the trend and represent the development direction of China building ceramics industry.
3. Scale advantage of ceramic enterprises
The number and scale of ceramic enterprises in Foshan are very large, and the competition in other producing areas can't keep up. The number of well-known trademarks in China obtained by the ceramic construction industry alone accounts for more than half of the country. Foshan ceramics has a high reputation and strong market penetration in various markets, and the main ceramic enterprises in Foshan are generally large in scale and have strong anti-risk ability. There are huge production bases in Chancheng District and Sanshui District of Foshan City, with large-scale manufacturing capacity.
4. A perfect supporting industry has been formed.
Foshan ceramics has a perfect industrial chain. Related ceramic equipment and raw materials, such as presses, polishers, printing presses, kilns, frits, pigments, glazes, packaging, etc., all shine brilliantly, forming a benign rolling pattern for the common development of related industries. Ceramic manufacturing is the main chain, which integrates many industrial resources and forms a strong integration advantage.
5. Advantages of logistics and information circulation
The completion of a large number of large-scale ceramic exhibition and trading platforms, such as China Ceramic City, Huaxia Ceramic City, China Sea International and China Ceramic Industry Headquarters Base, is not only a general "logistics" product circulation mode, but also the integration of the control and adjustment of logistics direction, links and conditions, the integration of ceramic product trade, ceramic industry information, ceramic industry Expo, ceramic production facilities, ceramic storage and other advantages, and the construction of a modern logistics window hub has greatly strengthened Foshan as a China ceramic building. At the same time, Foshan has become a gathering place of ceramic information at home and abroad, and its close ties with world-renowned ceramic enterprises have always made Foshan have fresh information resources.
6. Environmental advantages
Foshan, located in the Pearl River Delta, has a much more relaxed and superior business environment than the mainland. Coupled with the advantages of convenient transportation, proximity to high-quality raw materials, the rise of private ceramic enterprises and the intervention of private capital, the framework of Foshan ceramic industry has been propped up, and the operating cost and management efficiency are much better than those of ceramic enterprises in other producing areas.
(2) Shandong producing areas
Shandong is also one of the important ceramic production bases in China. Shandong's various building ceramics, daily-use ceramics, garden ceramics, sanitary ceramics, industrial ceramics, artistic ceramics and other products are rich in variety, novel in style and have a certain level.
Shandong ceramic enterprises are mainly concentrated in Zibo and Linyi, and there are also some ceramic enterprises in Yantai, Jinan and Laiwu. Ceramic manufacturers in Zibo are mainly located in Zichuan, Boshan and Zhangdian, among which Zichuan mainly produces building ceramics, Boshan mainly produces daily-use ceramics, and Zhangdian has both daily-use ceramics and building ceramics. Linyi is also an important ceramic producing area in Shandong.
The most famous producing area in Shandong is daily-use ceramics. Its development speed, economic benefits, export earnings and product quality are among the best in all producing areas in China. Its products have been presented to foreign guests many times as national gifts for state leaders to visit abroad. It is the largest production base of fine arts ceramics in northern China, with the reputation of "Northern Garden" and "Wonderful Garden of Ceramics".
The biggest advantage of Shandong production area is that the sales area has a wide radiation area, reaching Northeast China, North China and East China, with a large radiation radius. In such a large radiation area, middle and low-grade ceramic products have great advantages; Secondly, Shandong also has comparative advantages in energy. The public-owned enterprises account for a certain proportion in Shandong ceramic building enterprises, so the mechanism is not flexible enough, and the average technical level has a certain gap with Guangdong, and the products are mainly middle and low grade.
(3) East China producing areas
Taiwan-funded or joint ventures in East China, represented by Shanghai, have advantages in glazed products, especially glazed tiles, and are unique in enterprise management. Ceramic products produced in East China take the high-grade route and the price is very high. It can be said that the ceramic enterprises in East China are in the forefront of China ceramic construction in terms of upgrading the grade, establishing the brand and maintaining the price, but due to the limited output, they cannot gain a larger market share. However, they have great influence in the market of high-priced products, but their market share below the middle-priced products is not large.
(4) Fujian producing areas
Fujian is also an important producer of ceramics. In the industry, Guangdong people "make bricks" and Fujian people "sell bricks". Fujian used to go hand in hand with bricks and tiles, and walked out of a unique road.
Fujian ceramic enterprises have many small factories, kilns and small presses. However, the choice of playing special cards also has its own unique world.
(5) Sichuan producing areas
Jiajiang producing area in Sichuan is known as the "western porcelain capital" because of its unique red body making method and considerable output.
The advantages of Sichuan production area are rich in energy, rich in raw materials and low in labor. Although the production area has not developed for a long time, it has formed a certain scale. However, the development momentum of Sichuan production areas has slowed down for three main reasons: First, the radiation area of the production areas is narrow, covering almost only Yunnan, Guizhou and Sichuan provinces, Chongqing and some northwest regions. Although the price of Sichuan ceramics is low, so is the overall consumption level in Southwest China.
Low, it is impossible to develop too fast. Second, the traffic in southwest China is relatively difficult. For example, it is cheaper to transport a printing machine from Guangdong to Inner Mongolia than to Sichuan. Third, the scale of Sichuan ceramic enterprises is still small, and there is no scale effect, so the relative cost is relatively high. In addition, the prices of gas and electricity are rising rapidly, and the power supply and gas supply are insufficient. Weakened their competitive advantage. However, due to the investment intervention of Guangdong ceramic enterprises, the image of Jiajiang Ceramics has been greatly improved, and the future prospects are bright.
(6) Jiangxi producing areas
Jiangxi production area was originally concentrated in Gao 'an, which was once called glazed tile kingdom. Influenced by the local government's policy of promoting energy conservation and emission reduction, Foshan ceramic enterprises and Jiangsu and Zhejiang ceramic enterprises have invested in Jiangxi. A number of large production bases such as Gao 'an, Jingdezhen, Jiujiang and Pingxiang have been formed. With the follow-up of upstream and downstream enterprises and the improvement of supporting facilities, the development potential of Jiangxi producing areas can not be underestimated. Some experts believe that non-Jiangxi producing areas are most likely to replace the leading position of Foshan producing areas.
The development trend of ceramic tiles and the quality products that will appear in the future.
■ Energy saving
insulating brick
Porous materials are used as the green body, and the bulk density is about 0.6 ~ 1.0, and then the surface of the green body is glazed, so that it not only has the thermal insulation and energy-saving effect of porous materials, but also has the characteristics of glazed tiles. With people's increasing attention to environmental protection and energy saving, this kind of brick should have a considerable market, and this kind of product has been put on the market abroad.
Thin brick
Thinner than the existing tiles, it is a more energy-saving and environmentally friendly trend product.
■ beautification
Discolored glazed tile
With the change of ambient light or different viewing angles, the brick surface presents different colors, giving people colorful enjoyment. This kind of brick is also characterized by adding a colorant composed of rare earth metal oxides into the glaze, which makes the glaze show selective absorption and reflection, and different degrees of absorption and reflection occur in the visible light range, resulting in various colors.
■ Function
Light brick
This kind of ceramic tile can be used to make new materials.
Permeable brick
The utility model relates to a tile which can be used for street pavement. The tile has water permeability and can avoid water accumulation on the pavement.
Tile brand marketing trend
From selling ceramic tile products and brands, to selling services, to paying attention to culture and lifestyle, ceramic tile brand marketing is becoming more and more high-end. In terms of specific marketing methods, advertising, channel distribution, president signing, event marketing, terminal promotion, F4 topic marketing, FEA integrated marketing communication and other methods constitute a big map of ceramic tile brand marketing.
Acceptance of ceramic tile pasting
There are no defects such as skew, missing edges, falling corners and cracks. The surface of wall brick should be smooth and clean, and the wall brick must be pasted firmly. Color coordination, reasonable pattern arrangement, no discoloration, no pan-alkali, no contamination, no obvious gloss damage. Brick joints should be filled with dense, straight, uniform width and consistent color, and the lap joint at the corner of Yin and Yang should be in the right direction. Non-whole bricks should be used in proper positions and arranged neatly. The reserved holes are correct in size and neat in edge. Check that flatness error is less than 2mm, elevation vertical error is less than 2mm, joint height deviation is less than 0.5mm, and straightness is less than 2mm. In the current era of continuous innovation and change, people's requirements for decorative tiles are getting higher and higher, which forces tile manufacturers to speed up the pace of new product development and constantly introduce new products to meet the different needs of consumers. In recent years, there have been five popular trends in the international ceramic tile market.
1. shock type
This kind of tile uses many heavy colors, such as gold and black, bright green and purplish red. Each tile has a different pattern and color, which is deeply loved by architects and consumers who pursue individuality.
2. Nostalgic conservative type
This kind of ceramic tile is mainly apricot and light blue, and its design tends to 13,14th century church patterns, retro clothing patterns of European courts and portraits of ancient Greece. From composition to color, they are generous and decent, and most of the customers they buy belong to the conservative middle class. They are trying to follow the rules and will not deviate from them.
Step 3 be lively and enterprising
This kind of ceramic tile pays great attention to the sense of the times, and the patterns are mainly wrinkles, and the colors are burgundy, dark green and dark blue. Under the design of a large number of concave and convex lines, it can have a strong three-dimensional effect with indoor light with adjustable chromaticity. Therefore, young people in their twenties and thirties who pay great attention to freshness are gratified.
4. Gentle female type
This kind of ceramic tile is dominated by soft pink, blue and pink, with a series of flowers and feather patterns, which is absolutely feminine and deeply favored by mature women, especially middle-aged women.
5. Young administrative type
The design of this kind of ceramic tile is more durable, with soft pink or lighter color series, and the book is heavier and less eye-catching, which can match the identity of young management in their thirties and make them fall in love at first sight.