First, verticality (only for a platform of real estate type): Anjuke, Shell, Zhuge find a house, and the house is all over the world (Soufang)
Second, the comprehensive website: 58 city, market network, and now Ali has one (Tmall good room). Tmall Good Room has been drained by Taobao, and it may be taken out as a vertical website in the future.
Third, the real estate platform attached to the search engine: Yoshiya, real estate network, etc.
I come from the surrounding areas of Beijing and have a relative understanding of the mainstream platforms of the real estate network in the surrounding areas of Beijing. Let me introduce the differences, advantages and disadvantages of each platform.
Langfang anjuke
In history, Langfang Anjuke was established late, and the brokerage company was relatively small in Beijing. If it was two years ago, few people were using it, and now it is very popular.
Advantages: 1, single click is cheap, generally 1 yuan, and there are no expensive residential projects.
2. Users who are looking for a house in Beijing are very familiar with the buildings around Beijing. They know from the Langfang interface that they are looking for a house, or they will use Anjuke to find a house after leaving Beijing, and they will automatically become Langfang Anjuke search.
In view of the epidemic in Beijing in June, it is inconvenient for Beijingers to come out now, but Langfang Anjuke can also provide a large part of local customer resources, which is relatively good.
4. The port itself 1500 yuan, which is about half the cost of Beijing Port.
5. From the perspective of housing, the establishment of residential areas and projects is very fast. Although the efficiency of agents is slower, after all, work orders can be sent to Shanghai, and projects in this area can be established.
Disadvantages: Although my traffic has increased a lot in the past year, it is not as big as Beijing.
Beijing anjuke
Beijing Anjuke is already doing further integration of triple play in early 2020. Now 10 months has been almost integrated.
Advantages: 1, the natural flow is large, and there are many customers in Beijing. It has been cultivated by customers' habit of finding houses for many years, and now Yanjiao has a large proportion of first-hand companies.
Disadvantages: 1 At the beginning of the year, in order to reduce the company's cost, the company was a bit chaotic, and everyone was very unhappy and redistributed.
2. At present, there are relatively few people in charge of Beijing Anjuke, and the efficiency of port training and service will be affected.
3. Some projects can't be built because they belong to Hebei. Now the Shanghai headquarters means that the previously built projects can still be used, but the newly built projects can't pass basically, because they belong to Hebei, not Beijing. Now they have solved a lot, but the speed is slow.
4. The unit price of material selection and topping is more than 2-3 times more expensive than Langfang, and the port cost is twice as high as Langfang.
Langfang 58 city
Langfang 58 City-a portal comprehensive website with many classifications, and real estate is just one of them.
1, which is very leasing. Yanjiao 20 15 has been a long time. Although the agent changed several batches, there are still many people using it.
2, there are still some differences between the way of use and Anjuke. Relatively speaking, the page is not as easy to understand as Anjuke. Renting a house is said to be easier to use.
Disadvantages: service and training may fall behind, because they are all agents, and Yanjiao outlets don't know if they have them.
3, the price is cheaper than Beijing Port, and it is cheaper than Beijing in all aspects.
Beijing 58, the oldest comprehensive website and portal.
Advantages: the customer base is very wide, the traffic is huge (but not all houses are seen), and it is really easy to use.
Disadvantages: 1, many salesmen in Beijing 58 don't divide the districts, so the service and training may not keep up.
2, expensive, 3 times the cost of Langfang port.
Beijing fangtianxia
SouFun.com Port is the oldest port in the real estate field. At that time, because of the way of offline operation of real estate companies, some real estate companies may be indirectly offended. After encountering resistance, it recovered. There are two enterprise companies, one is SouFun.com, which is also a vertical real estate portal, and also makes furniture and decoration. Fang Tianxia was also the first real estate live broadcast after the epidemic.