Model essay on entrepreneurial development planning

The general contents of enterprise development planning are as follows: 1, market prospect 2, preferential policies of local governments. 3. Development strategy and thinking (5 years) 4. Park or location, site selection 5. Development scale 6. Investment mode 7. Benefit analysis. Other contents The following article is for reference: What is the key to enterprise survival? In the final analysis, it is the market and profit. Without market, there is no profit. Without profit, enterprises can't survive. If a leader wants to have prestige and a mass base, he must do something, lead all employees to create as much profit as possible, and make the money in employees' pockets grow year by year. Only when you become a leader can you get everyone's approval and your words have weight. The development of Hangzhou Tiankai Municipal Landscape Engineering Co., Ltd. to today's scale is inseparable from the efforts of leaders, comrades and employees. However, with the national macro-control, the infrastructure investment has fallen sharply, which makes the company face great challenges. At the same time, the company itself also faces some problems that restrict its future development, such as vague development direction, unclear strategic objectives, inflexible mechanism, unbalanced internal personnel structure, lack of technical management talents, passive market development, unreasonable internal organization setting and so on. How will the company develop in the future? How to survive and become strong? The following is my vision for the future development of Tiankai Company: 1. Make a strategy, make a clear goal, and realize the sustainable development of enterprises "natural selection, survival of the fittest". The market does not sympathize with the weak. Under the excellent environment that the current market economic order has been basically established and improved, according to the medium-and long-term macroeconomic policies of the country, our province and Hangzhou, combined with the current actual situation of enterprises, we must make clear the short-,medium-and long-term goals of enterprise development, so as to highlight the key points of work in each stage. Step by step, so that enterprises can better adapt to market changes, avoid ups and downs in development, and achieve sustained and healthy development of enterprises. Drawing a blueprint for enterprise development from a high starting point and making a long-term, forward-looking and operational development strategic plan can play a good guiding role in the development of our enterprise, and at the same time, it can also improve the cohesion of the enterprise, so that employees can consciously integrate themselves into the development goals of the enterprise and work together. In view of this, we have made a preliminary docking with the Provincial Economic Planning Research Institute, and intend to entrust the Institute to prepare the company's 20-year development strategic plan for our company, so as to further clarify the thinking, clarify the objectives and highlight the key points for the company's development. Second, highlight the main business and develop a variety of industries at the same time. At present, even in the future, the economic growth rate of the whole country, especially our province, will still be relatively fast, and the scale of infrastructure investment will be relatively large, which has won us good development opportunities. At the same time, it should be noted that the construction industry is greatly influenced by the national macroeconomic policies, and the market management is still not standardized. In order to improve the enterprise's ability to resist risks and effectively resolve market risks, landscape architecture and municipal administration are highlighted in the company's industrial development strategy, making it stronger and bigger, forming brand advantages and extending to other industrial fields. The specific idea is as follows: 1. Take the opportunity of improving the company's landscaping qualification to promote themselves in various ways. First of all, the company should develop new products with high technology content and good economic benefits. Tonglu Garden should "go out, please come in", hire senior experts from Zhejiang University, Zhejiang Forestry College and other scientific research units for technical guidance, and maintain good cooperative relations with these units for a long time, strive to become the scientific research base, practice base and seedling experiment base of these units, develop new technologies and products such as fresh cut flowers, asexual propagation, wetland plants and soilless culture, and strive to be "unmanned". Second, the company should broaden its horizons and take the initiative to attack. With the improvement of people's living standards and aesthetic concepts, people pay more and more attention to the surrounding environment, so our business extends to residential quarters, unit site greening, road greening and other aspects, not afraid of small, give full play to the advantages of talents, and provide users with satisfactory greening design and construction services. Expand influence, raise awareness and increase market share. Landscaping will become the main economic growth highlight of the company. 2. After the municipal engineering personnel are in place, they will actively expand their business and create conditions. When the time is right, they will upgrade the company's qualifications to win more business and form the company's main economic growth point. 3. We can use the original accumulated funds and the land resources owned by the original enterprise office, production and logistics bases to extend to real estate; At the same time, I am going to buy 23 mu of land in Zhoushan in the near future to engage in logistics development. These measures, which focus on the construction industry and operate in many directions, can provide a broader development space for enterprises and fully improve their ability to resist risks. Three. Implementation plan of internal management based on company strategy and business development. (1) Implement the talent strategy to alleviate and eliminate the "bottleneck" of the company's development. At present, the main problems faced by the company's personnel are the lack of experienced technical personnel, independent personnel and high-quality management personnel. It is obviously not enough for the company to rely on the current personnel development. The competition in the market is actually the competition of talents. Therefore, it is necessary to carefully analyze the talent structure of enterprises on the basis of fully investigating the quality of existing personnel in enterprises and according to the future development of enterprises. It is necessary to change the concept of employing people, vigorously strengthen the introduction and training of talents, make good use of the existing talents of the company, solve the talents urgently needed by the company through introduction and employment, and at the same time strengthen the training of new college students and make a good talent reserve. 1, talent source 1) to formulate measures for borrowing and using. There are a large number of urgently needed and essential engineering economic management talents in Xiaoshan District, Hangzhou. The company will negotiate with the garden management office and invite them to work part-time in the company to give full play to their talents and do their best for our company. Meet the recent talent demand of our company. 2) Recruit talents and recruit professionals for the company. According to the enterprise development strategy, adjust the employment policy in time, recruit senior engineers of Luqiao through headhunting companies and other channels, and recruit college students urgently needed by the company at national talent fairs in Changsha and Chongqing to enrich the company's technical strength. Meet the long-term talent demand of our company. 3) Based on the post, strengthen training. While doing a good job in talent introduction, according to the current development status of our company, we should also pay attention to the cultivation of existing talents in enterprises, allocate and effectively use existing talent resources, tap the intelligence of existing talents, expand their talents and enhance their enthusiasm for further developing intelligence for enterprises. Encourage them to concentrate on their studies and take the initiative to help them solve practical problems; For the existing talents with certain practical experience and promising training prospects, it is necessary to create conditions to send them to relevant colleges and universities for specialized theoretical training, further broaden their knowledge, and train them to become senior professionals in enterprises as soon as possible. This is an effective way for our company to reduce costs and improve economic benefits. For new college students, we should use it boldly, increase their burden, let them become talents earlier and meet the long-term talent demand of our company. 2, talent management 1) establish a talent incentive mechanism, make people do their best. Without a stable talent team, enterprises cannot survive and develop in the market competition. Therefore, in the use of talents, it is necessary to establish a set of reward and punishment mechanism of "career retention, emotion retention and policy retention". Companies should try their best to solve their worries, pay more attention to them in life, and create a respectful, harmonious and enterprising environment for them to play and create; Let employees participate in enterprise management, give play to their intelligence, mobilize their enthusiasm and implement self-management; Open channels and encourage employees to make suggestions for the company's development. As long as it is conducive to the company's development and growth and to improving the company's economic benefits, different rewards will be given according to the contribution. Let every employee have a sense of belonging and accomplishment, give full play to their talents, and let them feel that the company is not only a place to play their talents, but also a place to improve their talents. Achieve a win-win situation for the interests of the company and employees. 2) Encourage learning and continuous improvement. With the continuous improvement of various management regulations in the construction market, the requirements for talents are getting higher and higher. The company should establish a reward system to encourage employees to actively study and obtain various qualifications suitable for the company's development. Do a good job in talent reserve and win the market. 3) After the company's new recruiters arrive at the post, the company will formulate measures to fix the number of personnel and posts. Encourage competition at work, and transfer a few people with low academic qualifications, inappropriate majors and no hard work from existing management positions to enrich the production line. Through the above measures, the shortage of professional talents in the company can be alleviated as soon as possible. And form a group of professional and reasonable skilled talents in management, landscaping, municipal construction, logistics and real estate, so that enterprises can form a positive atmosphere of respecting knowledge and talents, which is conducive to the healthy growth of outstanding talents. (2) Adjust the internal organization of the company and flexibly respond to market changes. The company's current departmental structure and staffing have played a great role in the company's development. However, with the intensification of market competition, it is difficult to adapt to market changes. According to the characteristics of the construction industry and the present situation of the company, it is necessary to adjust and strengthen the internal institutional setup of the company, and highlight the important position of management and engineering management in the institutional setup of the company, which is more conducive to the market-oriented operation of the company. The initial idea is: 1, changing the name of "department" in the company to "department" to connect with the market. 2. The office, business department, engineering department, finance department, security department, information center, nursery business department and chief engineer's office are to be established. 3. Set up offices in areas where conditions permit. 4. After the establishment of various institutions, the division of labor should be appropriately adjusted and strengthened. 5. Set up a company think tank to give full play to the intelligence of the company's scientific and technological talents. Make suggestions for the development of the enterprise, solve the difficulties and doubts encountered by the company in large-scale construction, and absorb and improve the advanced construction technology and technology at home and abroad. Through the above-mentioned institutional adjustment, the company's market development and business activities have changed from passive to more active. Gradually from the branch bidding to the company's own bidding; The project management of the branch company is gradually transformed into the project management of the company itself. Continuously improve the initiative and flexibility of the company's operations. (3) Establish company rules and regulations and implement standardized management. After the establishment of the company's internal institutions, according to the division of labor, establish and improve various management and reward and punishment systems, achieve the equality of responsibilities and rights, improve the initiative and enthusiasm of the company's employees, and improve the company's operational efficiency. In addition, we should do the following work: 1. According to the Notice of Xiaoshan District Construction Bureau (2004) 109 on Accelerating the Development of Construction Labor Subcontracting Enterprises in Xiaoshan District, a labor service company and a professional contracting team should be established as soon as the enterprise declares its labor subcontracting qualification. 2. Strengthen the construction of the construction team. Training and training the company's own project management talents, establishing a long-term cooperative relationship with reputable subcontracting teams, forming an industrial chain, strengthening the company's "assembly plant" status, improving the company's project control and profitability, and adjusting the existing construction team, eliminating the fittest, and building a Tiankai company that can pull itself out and play a good construction team are necessary guarantees for enterprises to build high-quality projects. 3. Make full use of the advantages of our company's second-level qualification in landscaping, roads, ancient buildings, urban lighting and third-level qualification in civil engineering, continue to give full play to the advantages of Tiankai brand, and continue to improve the company's existing construction project management mode. Last year, the company completed the construction output value of 2 1 10,000, and no major safety and quality accidents occurred. It shows that the existing construction management mode of the company is feasible. This year, we will continue to improve on the existing basis, so that the company can effectively manage the quality, safety and construction period of the construction project department. (4) Establish brand awareness and strengthen the company's website construction. After a certain scale, the company must promote itself and sell itself. Proper publicity will bring more market opportunities and information to the development of enterprises. Expand its popularity and influence in the industry, region and even the whole country, and expand its market share. Therefore, the company will intensify its self-packaging publicity, actively use various suitable media and carriers, especially strengthen the website of Hangzhou Tiankai Municipal Landscape Engineering Co., Ltd. (www.hztiankai.com) which the company already owns, strengthen communication with other websites, refresh in time, add more items and contents, and increase the number of visitors to the website, so as to achieve the purpose of promoting itself. At the same time, further establish the quality consciousness of "building a project and building a monument" and make the most convincing publicity with the performance and integrity of the project. In short, we should make full use of our company's advantages in landscaping, roads, ancient buildings, urban lighting, civil engineering qualifications, etc., seize the historical opportunity of the country to increase investment in infrastructure construction, and carry out business nationwide in accordance with the enterprise goal of based in Hangzhou, based in Zhejiang, facing the whole country and going global. We should not only see the favorable side of the company's development, but also have a clear sense of crisis. With a high sense of mission and responsibility, we will continue to provide users and society with satisfactory products and services, enlarge the output value, make the company stronger, create new achievements and show new style.