Plan to highlight the priority of related product pages or content pages.
Many friends tend to focus some weight on the home page and ignore the content page. Often there are many such content pages on the website, and visitors can't browse them all in a limited time. Therefore, we should let visitors see the pages they are interested in after entering the website. Therefore, we should plan the priority of each page at the beginning of building a website, especially for websites with fewer products, so that visitors can easily see the content of high-priority pages as much as possible. Here we discuss how to promote the highest priority pages through SEO. Therefore, it should be enlightening. In product planning, you don't have to choose the home page to attract visitors. We should explore the deep pages in the site, but always think that as long as we can search the home page on the search engine. But in fact, the home page may only be suitable for achieving those most general goals. Deeper and more specific pages will often help us achieve transformation. At this time, if they are used as landing pages, specific visitors will find that they only need to click on the search engine once to visit these pages and find what they want.
The title and description contain keywords that users are interested in.
Website builders should know that usually each page can be set with a title and description, which are the objects that our page needs to be optimized. These places are the most direct points for content pages to get traffic. In order to have a good effect, these pages should contain titles that attract visitors and useful information for them. When visitors enter these pages from search engines, these pages are usually called "landing pages". Landing pages are often the pages that visitors are most interested in because they attract visitors to enter. And often the landing page and the conversion page are the same page, so everyone must write keywords for their target page. Usually, the title description should contain the appropriate keyword information that the target traffic is searching for. In this way, visitors can confirm that this is the website they are looking for at first sight and try to add some eye-catching content to the existing page. We can appropriately realize the probability that the content page will be found by users through some long tail keywords.
Accuracy of in-station search function
If visitors are interested enough in your website, they may search for what they need. At this time, our website construction must have the function of accurate search, such as classified search or keyword search in the station, so that users can't find a bunch of completely irrelevant things after searching for a long time. You know, e-commerce websites waste users' time a little more, which means that users will want to leave during this time. It is very important for them to find what they are interested in immediately.
Therefore, when we build an e-commerce website, we should have enough understanding of the importance of this aspect, and improving the conversion rate is often our ultimate goal, both technically and operationally.