At present, the products of Yilian Liye cover traditional home textiles, home furnishing, home improvement, outdoor sports and leisure products, etc. , complete system, many categories, can meet the domestic market demand for welfare gifts, promotional gifts, business gifts, conference and celebration gifts, outstanding functionality and concept, superior brand and value. Yilian silk has a long-standing reputation in domestic gift channels. Yilian has successively won the honors of high-grade silk logo in China and famous trademark in Beijing.
Providing customers with high-quality products is the unremitting pursuit of Yilian. As early as 2003, Yilian took the lead in passing the ISO900 1:2000: 2000 international quality management system certification and the ISO14001:2004 international environmental management system certification. Excellent quality and good brand reputation have won the favor of China Mobile, Suning Appliance, Haier Group, China Petroleum, Bank of China, Samsung Electronics, Hewlett-Packard, Taiping Life Insurance, Southeast Auto, China Merchants Bank and other Fortune 500 companies, and become their long-term strategic partners.
Yilian gift industry has been taking independent innovation for development and opening up channels for * * * as its business philosophy, and actively promoting the standardization and order of the gift industry. In 2005, Yilian Gift Industry actively promoted the establishment of the National Federation of Industry and Commerce Gift Industry Chamber of Commerce, and became the vice president of the Chamber of Commerce. Yilian Liye is also an honorary unit of China Consumer Protection Foundation, a well-known brand trusted by consumers, and an underwriting unit of PICC China People's Property Insurance Co., Ltd. ..
On April 6, 2006, Yilian Liye officially signed a contract to become a contributor to the 6th Asian Winter Games, and its products became the exclusive products of the 6th Asian Winter Games. This indicates that Yilian Liye has stepped onto a brand-new step in enterprise development strategy and brand development strategy. The social popularity and influence of Yilian brand have been further enhanced. On May 16, 2007, Beijing Administration for Industry and Commerce officially approved 58 trademarks such as "Yilian" as famous trademarks in Beijing, which were specially protected by the Trademark Office of the State Administration for Industry and Commerce. This shows that Yilian Liye Company and its brand have crossed from well-known enterprises and brands in the gift industry to mass enterprises and brands.
On June 23rd, 2007, the Yilian Silk Textile Industrial Park invested by Yilian Liye officially broke ground in Yingshan, a large silk production base in China. Covering an area of 100 mu, it has hundreds of modern silk looms, 380 employees, a supporting mulberry garden base with high quality and high yield 10000 mu and net fixed assets of 51000 million yuan.
Yilian Gift Industry, as the first company in China gift industry to pour household items such as silk quilts into the gift channel, is well aware of the characteristics of the gift industry: rapid change, amazing demand for new products, universal personalized requirements of customers, and different States in different regions due to different national habits and economic development. With the steady and healthy development of domestic economy, there are more and more commercial activities and social welfare undertakings, and the demand for business gifts is enormous, which provides a broad market prospect for the development of Yilian gift industry. The product R&D center of Yilian is based in the Yangtze River Delta, which is the most active economy in China. With its unique geographical advantages, it actively exchanges and cooperates with talents in the home textile industry, transforming the ever-changing information and front-end consumption concept into its own strong advantages in resource integration and product integration, and constantly meeting the needs of the gift industry.
Gift experts are the positioning given to them by Yilian Liye. The company's overall strategy has also changed from focusing on product quality and channel construction in the past to focusing on product quality, product integration, channel construction, solution provision and customer service. Yilian Liye is determined to continue to stabilize the product development and brand building of independent brands, and at the same time, systematically integrate all aspects of the company's resources to open up a green channel for customers to solve practical problems. That is, developing independent brands and acting as agents for outstanding brands at home and abroad; With strong human resources and market resources, we will form a combination of independent research and development of products and integration of existing product resources in the market; Continue to strengthen the combination of channel development and maintenance with the scheme that the system provides customers with actual needs. Attachment brand has attracted much attention since 200 1 was born in China gift industry. As the first brand in China gift industry to advocate and promote silk culture, silk products and home textile products, Yilian has been committed to doing professional things with professional heart. Up to now, the gift channel product line of Yilian brand includes silk quilt series, bamboo fiber series, home textile series and summer sleeping mat series.
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