1, Liu Tian, as the world diving champion, has a high reputation, a wide market awareness and a large number of fans. The brand expects to expand its exposure and attractiveness.
2. The public image is pleasant, in line with brand positioning and target audience, effectively transmitting positive, healthy and positive energy information, and enhancing brand awareness and attractiveness.
3. High popularity makes her endorsement more valuable in the market, and the brand can gain more market share.