What does digital marketing mean?

Digital marketing is a marketing method that many young people want to transform recently, so what is digital marketing? Combined with my 10 years of marketing experience, I would like to introduce digital marketing and

Its advantages.

What is digital marketing?

Digital marketing, also known as network marketing, is a brand promotion that uses the Internet and other forms of digital communication to reach potential customers, including not only major media and network-based advertisements, but also text and multimedia information as marketing channels. In short, if a marketing activity involves digital communication, it is digital marketing.

So what are the advantages of digital marketing? I summarized the following points:

2. Wide coverage

When you advertise online, people can see it wherever you are. This enables you to easily expand the market scope of the enterprise and reach more audiences through different digital channels.

3. Low cost

Compared with traditional marketing, digital marketing can not only reach more audiences, but also cost less. At the same time, digital marketing provides greater flexibility for your advertising expenditure.

4. Innovation and flexibility

Traditional marketing methods or means are relatively simple, and it may be difficult to make changes by choosing a marketing method. Digital marketing can flexibly choose combinations according to the needs of brands or enterprises themselves, and creatively design a scheme suitable for brands or enterprises, which not only has the characteristics of brands and enterprises, but also can better reach the target consumers.

In addition, there are many channels for digital marketing:

The first is search engine marketing, including search advertising payment and search result optimization. An ordinary song of a certain degree belongs to this category.

Secondly, use various media to publish articles for marketing, such as publishing valuable content on major portals, forums and other media platforms to enhance brand awareness through content. But which media platform is more suitable for your brand needs to be screened by yourself, because the tonality of each platform is different. If you really don't know how to filter, you can go to the media channel aggregation platform, just like the media box I used to promote the company. There are many media channels in it, and one-click publishing covers all major portals of the whole network.

Then the knowledge about digital marketing is shared here. Those who are interested can like to collect ~