The core data of this paper: the number of flower greenhouse patent applications and the scale of flower e-commerce transactions.
The development of Internet has helped many traditional industries to be thoroughly remoulded, and flowers, as one of the agricultural products industries, have also been greatly affected.
Upstream: rapid development of intelligent flower planting technology
The importance of greenhouse to flower production has long been known to growers. Using greenhouse to cultivate flowers can not only effectively control environmental factors such as temperature, light, humidity and carbon dioxide concentration, but also break the seasonal restriction of flower growth and realize the annual production and supply of flowers.
In the Internet era, flower greenhouses are developing in the direction of scale and intelligence. Among them, intelligence mainly refers to connecting the greenhouse environmental control system with information acquisition equipment and environmental control equipment through communication network, and collecting information such as temperature, humidity and illumination by using information acquisition equipment such as sensors and sending it to the control system. After recording, storing and analyzing, the control system gives an alarm by sound and light to guide managers or directly adjust environmental control equipment, so as to realize real-time monitoring and adjustment of the temperature in the greenhouse.
According to the patent search of Wisdom Bud (with "flower greenhouse" and related words as the key words), as of 2002165438+February, there were 136 related patents in China. Since 20 17, the number of patent applications and applicants has greatly increased. In 2020, 29 patent applicants applied for 34 related patents. During the period of 20 10-2020, both the number of patent applications and the number of applicants for flower greenhouse showed an obvious growth trend, but the total number of patents was still small, and related technologies remained to be developed.
Midstream: Internet Reconstructing the Supply Chain of Flower Industry
The supply chain model of traditional flower industry is: flower planting enterprises or flower farmers produce flower goods, and then circulate them to trading markets, such as wholesale markets, enter wholesalers or distributors, and then sell them to flower retailers through wholesalers or distributors, and finally provide products to consumers through flower retailers; Or directly by wholesalers to provide goods to consumers. From flower planting enterprises/farmers to consumers, through layers of links, each layer has led to an increase in costs.
With the rise of "internet plus flowers", the supply chain process of flowers has undergone great changes. From every link of the planting end, flower products can be directly transported to consumers through the flower e-commerce platform, which relaxes the distance limit to a certain extent and greatly reduces the transportation link and time.
Downstream: the scale of flower e-commerce transactions continues to expand.
In the Internet era, information is highly open, and the main bodies in the supply chain of flower industry begin to adopt different online sales models, such as publishing information through large e-commerce trading platforms such as Taobao and JD.COM. Enterprises set up special flower sales websites vertically; Release information through take-away platforms such as Meituan and Hungry.
According to the consulting data of Ai Media, the transaction scale of China flower e-commerce market has increased rapidly in recent years, from1688 million yuan in 20 16 years to 72.06 billion yuan in 2020, with a five-year compound growth rate of 43.74%.
The proportion of flower e-commerce retail sales in the whole online retail market is also increasing, from 0.2% of 20 10 to about 0.6% in 2020. At present, this proportion will continue to grow in the future.
To sum up, with the advent of the Internet era, the flower industry in China has undergone tremendous changes. The intelligent planting technology in the upstream flower production field has developed rapidly, the supply chain in the midstream has been reconstructed, and the scale of e-commerce transactions in the downstream has been expanding. The mode of "internet plus flowers" largely makes up for the problems of strict planting environment, slow logistics and transportation, and large transaction distance restrictions in the flower industry.
The above data refer to the Special Consultation Report on Opportunities, Challenges and Coping Strategies of the Internet to China Flower Industry by Forward-looking Industry Research Institute.