How did the guild catch the anchor trumpet?

Guild anchor trumpet live broadcast punishment

Lawyer Du Xiaoli, lawyer.

Practice for 7 years | Pok Oi Hang (Shanghai) Law Firm

Good at: criminal defense, real estate disputes.

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Legal analysis: 1. During the signing period, the anchor did not cancel the contract without the permission of the signing platinum association OW, and used other accounts for live broadcast. Once the signing guild OW reports and verifies, the live broadcast authority will be frozen 1 month.

2. During the signing period, the anchor didn't cancel the contract, and used the trumpet to broadcast live to other guilds. Once the OW report of the signing guild is verified, the rights of the anchor trumpet live broadcast will be frozen 1 month.

3. An anchor who is judged to have a dispute with the guild can apply to the official guild for a temporary live broadcast during the dispute settlement.

Legal basis: Management Measures for Webcast Marketing

Article 3 To engage in online live marketing activities, we should abide by laws and regulations, public order and good customs, business ethics, guide correctly, carry forward socialist core values, and create a good network ecology.

Article 4 The national network information department and the State Council public security, commerce, culture and tourism, taxation, market supervision and management, radio and television and other relevant departments shall establish and improve the working mechanisms of clue transfer, information sharing, consultation and judgment, education and training, and do a good job in the supervision and management of webcasting marketing according to their respective responsibilities.

The relevant competent departments of the local people's governments at or above the county level shall, in accordance with their respective duties, do a good job in the supervision and management of live webcast marketing within their respective administrative areas.

Article 9 The live broadcast marketing platform shall strengthen the management of online live broadcast marketing information content, carry out information release review and real-time inspection, take immediate measures to deal with illegal and bad information, keep relevant records and report to relevant competent departments.

The live broadcast marketing platform should strengthen the information security management of jump services such as live broadcast links and QR codes to prevent information security risks.

Article 10 A live broadcast marketing platform shall establish and improve a risk identification model, and take measures such as pop-up warning, violation warning, traffic restriction and suspension of live broadcast for high-risk marketing behaviors suspected of violating laws and regulations. The live marketing platform should remind users of the risks of private transactions outside the platform in a significant way.

Answered on April 29, 2022

Du Xiaoli

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Years of practice?

seven

Certification: Boaixing (Shanghai) Law Firm

Good at: criminal defense of real estate disputes

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