What are the main modern market research consulting companies in China?

It is best to choose a consulting company according to the development state and stage of the enterprise itself, and then comprehensively consider its successful cases, familiarity with the industry, price, services provided and so on. The core point is that no matter how much you stutter, you should know that when your enterprise is still in the survival stage, the choice is that market research will be much better than strategic management.

Domestic consulting research companies, such as Zero Consulting, Zhongwei Consulting and Xinhua Letter, are all quite powerful, and their reports are also good:

I. Zero Consultation (Horizon)

Zero Research Consulting is a well-known professional research and consulting institution that emerged and grew up in the process of economic marketization in China. Zero Survey (Market Research) was established in 1992, and its structure was adjusted in 2000. It invested in establishing forward-looking strategy (strategy consultation) and index data (* * * information sharing), forming a trinity pattern. It is one of the large group companies providing professional strategy research and consulting services in China at present. Zero is the representative office of the World Association of Professional Researchers (ESOMAR) in China and the former representative office of the International Association of Management Consulting Organizations (AMCF) in China. According to international practice, through continuous R&D investment, cooperation with international service organizations and strong human resource combination, Zero has become a well-known research and consulting service brand compatible with international vision and local experience. At the same time, Zero has a highly conscious learning and research team with well-organized disciplines, young professionals and international and domestic staff. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.

Second, China is consulting (ZWZYZX)

Zhongwei Consulting Group is a leading industry and market research service provider in China. Focusing on the needs of customers, Zhongwei Consulting has made continuous efforts and sincerely cooperated with customers, and built comprehensive professional advantages in the fields of investigation reports, research reports, market research and analysis reports, business plans, feasibility studies, IPO consulting and so on. Zhongwei Zhiyan is committed to providing competitive research solutions and services for enterprises, investors and the government, continuously improving the customer experience and creating value for customers. At present, the research results and solutions of China-Victoria Consulting have been applied to more than 30,000 enterprises and expanded to overseas markets. At present, the business scope of Zhongwei Consulting mainly includes industry segmentation research, industry market research, industry market survey, IPO consulting, project feasibility analysis, mergers and acquisitions, investment consulting and other fields. Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. At present, Zhongwei Consulting Network has more than 350 employees with bachelor degree or above, accounting for 90%, and 65% have double degrees, master's degrees and doctoral degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the wealth of Sino-Uygur consulting, and also the guarantee for Sino-Uygur consulting network to provide high-quality services and practice customer value. Sino-Victorian consulting business covers Chinese mainland, Hong Kong, Macao and Taiwan, radiating the whole world; More than 90% of the company's business is mainly aimed at Greater China. The company has set up investigation and dispatch stations in 67 major cities in Chinese mainland, which has won a good reputation and reached a long-term agreement with customers.

Third, Xinhua Trust.

Xinhua Xin International Information Consulting (Beijing) Co., Ltd. is a leading provider of marketing and credit solutions in China. Established in Beijing 1992. Enterprises collect, analyze and manage information about markets, consumers and commercial organizations, and provide market research, business information, consulting and database marketing services through the integration of information, services and technology to help you make better marketing decisions and credit decisions and develop profitable customer relationships. The company has 600 employees in Beijing, Shanghai and Guangzhou, providing professional services to institutional customers in various industries, including automobile, finance, insurance, retail, telecommunications, IT, manufacturing, consumer goods and trade. Xinhua letter is a leading business information consulting service provider in China. Enterprises provide enterprise credit reports, enterprise database products, industry reports, credit management consulting, credit risk management software, and related data management technologies and marketing activities management services, providing sufficient information, decision-making and technical support for your credit management, marketing expansion, industry analysis and competition monitoring. Xinhua letter is a pioneer in the field of database marketing in China. Enterprises provide customer data integration and cleaning, customer information analysis, potential customer data, database technology services and direct marketing services to help you build a complete and single-view customer information, make better marketing and promotion decisions, and develop profitable customer relationships. Xinhua Xin is a leading market research and consulting service provider in China. Enterprises provide information and analysis on the market environment and consumers' behaviors and attitudes to help you make better business decisions in market entry, market segmentation, product positioning, price strategy, marketing promotion, channel organization and management.