The size of the circle is directly proportional to the strength of the above factors. The larger the consanguineous organization, the larger the circle, and its attribute rules are based on ethical seniority. The closer the geographical location is, the easier it is to form a difference sequence circle. Economic level and political status are the most important factors in the formation of the circle, which symbolizes the size of power domination.
Extended data:
Communication background of differentiated marketing theory;
Enterprises' advertisements in rural areas will more or less bring consumers the risk of information asymmetry, which makes rural consumers constantly avoid advertisements. In fact, simply avoiding advertisements will not make businesses helpless. It is a headache that rural consumers have a better way to get help in collecting demand information after avoiding advertisements. That is the convenience provided by the above-mentioned differentiated order model for rural consumers.
The central figures in the differential order pattern generally have good judgment and the ability to search and identify information, so people in their circles can always get useful information from them. Especially in this rural social circle with obvious difference order.
The pressure brought by the comparison psychology and group norms, coupled with the limited ability of individuals, they dare not leave the group and always try to keep consistent with the opinions of the team leader and members. Try to get the recognition of the group members, so as not to be excluded and isolated by the circle.
Baidu Encyclopedia-Differential Sequence Pattern