Brand-new r mark! The design concept of "gathering wisdom"! SAIC roewe R-Aura conceptual design exposure

At present, domestic independent brands are in the stage of upward development. At the same time, the development of independent brands in recent years has also enabled them to compete with joint venture brands. In order to have a better development in the market, many independent brands have begun to launch their own new brands. It is normal to change the brand LOGO at this time. After all, nothing is static, let alone a car that wants to keep pace with the times. Recently, SAIC Roewe released its new flagship concept car-Roewe R-Aura? In the preview of Concept, the Chinese name of the car is "Aurora", and the new car will adopt a brand-new intelligent pure electric design language. The brand-new Roewe pure electric family super symbol is used for the first time before and after, which contains intelligent aesthetics in pure elegance and perfectly interprets the exclusive positioning of R-mark's "high-end new energy". In addition, the new car will also adopt a brand new logo.

In terms of appearance, the new car adopts the design concept of "gathering wisdom", which is simple and full of science and technology. As for the front face, the new car adopts the design language of "Lights all over the world", and the overall shape is very flat. Headlights become a complete and slender light strip running through the front face, and the lattice design at the tail of the light strip matches the three-stage daytime running light group with inward notches, and the tension is unstoppable. At the same time, the brand LOGO can also be lit.

From the side, the overall lines of the new car are very smooth, and the convex lines above the wheel arch make the car more powerful. At the same time, the B-pillar position is also equipped with a configuration similar to fingerprint unlocking.

As for the tail, the tail is designed with a penetrating light strip, which is integrated and concise. The integrated taillights radiate from the central R mark, expressing the sci-fi high energy and pure confidence belonging to the high-end pure electric flagship; The flat light bar expresses the design direction of youth and movement. In addition, we can also find Roewe R-Aura through careful observation. The concept is equipped with a large diffuser, which also shows that the car is a sporty and young model.

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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.