Beijing He Zhong Platform brings together a consulting team composed of domestic real capital operation experts, equity incentive consultants, business model innovation experts, investment and financing experts, lawyers, angel investors and international certified public accountants. Driven by the traditional enterprise's "customized service of equity incentive scheme to realize the operation mode of internal partnership platform", this paper sorts out the equity investment and financing scheme of innovative business model to solve the confusion of external investment and financing of enterprises, thus helping traditional enterprises adapt to the pace of the times and develop healthily.