The advertising characteristics of Unilever enterprises are global. At present, Unilever has more than 400 brands in the world, most of which are acquired and promoted all over the world.
Every day, around the world, people will come into contact with Unilever products. Its brand is trusted by consumers all over the world and has grown into one of the most successful producers of daily consumer goods in the world. In fact, 65.438+50 billion people choose Unilever products every day.
Related concepts of advertising
Successful advertising creativity is a form of expression conceived according to the advertising theme. Good advertising creativity can not only bring huge economic benefits to advertisers, but also get the buzz of consumers, David? Ogilvy once said: "Unless your advertisement comes from a great idea, it is like a ship sailing at night, and no one knows it."
In their printed UPGA (Unilever's Good Advertising Principles) manual, Unilever listed ten principles of successful advertising creativity. The first one is: "Advertising should be based on a big idea". Pursuing the selling point of commodity information through a successful idea has become an important criterion for judging the success of advertising activities. The following is an analysis of the creative characteristics of successful advertisements.