Do you know what promotion methods are commonly used in overseas marketing?

In the process of the brand going out to sea, I didn't know much about the local market at first. In this case, we often rely heavily on overseas local distributors and partners to spread the brand. The advantage of this is that we can use the local dealer network to open unfamiliar markets and directly contact consumers. But sometimes you can't put your brand information, including the brand concept you want to advocate, better. Due to the challenges brought by unfamiliar market and cultural background, a deep understanding of overseas marketing, markets, consumers and models has become the primary topic for many overseas enterprises. In the new media environment, the application of digital marketing and channel integration is the general trend in the future, which also provides more imagination space for brand marketing: marketing is not about clear channel division, but about using digital marketing to realize the focus of users' attention in multimedia information centers and consumption scenarios. First, search engine marketing Search engine marketing includes passive search and active search. Among them, passive search includes search engine bidding (PPC) and search engine optimization (seo). Most websites will constantly optimize their website structure and get better natural ranking results. Of course, this is a long-term work, which needs the long-term investment and attention of enterprises. Second, social media marketing Compared with domestic social networking sites such as Weibo and Zhihu, foreign social networking sites have higher user activity and stronger influence. People will use social platforms to bask in their collections, share their new treasures and exchange life problems. Merchants will use the sharing and interactive functions of social networking sites such as facebook and twitter to promote their own brands, thus forming a good word-of-mouth communication. E-mail marketing E-mail is a commonly used marketing promotion method for small and medium-sized foreign trade enterprises, and it is also a way with the least investment. Whether you are a foreign trade company or a foreign trader, email marketing is a good way to maintain customers. Four. Exhibition marketing Exhibition marketing refers to a marketing method in which a number of enterprises gather together to show their goods or services to visitors in the form of exhibitions, expositions, trade fairs and commodity fairs, and sell them at the same time, thus organically combining commodity promotion, product (service) sales, market research and public relations activities. The above is the introduction of common overseas marketing promotion methods compiled by Bian Xiao Bitter Melon, hoping to bring you some help. For more information, please feel free to consult Bitter Melon Bian Xiao.