How to maximize the promotion effect of cart enrollment?

Recently, many people have asked in private backstage how to increase the number of cars, recruit students and promote drainage. Others asked us what this way of enrollment contracting is? Today, I mainly recruit more students and promote drainage for big cars from the following channels: search promotion: taking Baidu as an example, Baidu search promotion is a common way of promotion and drainage, and it is also more suitable for driving school promotion. Many of the enrollment of carts are national enrollment, and Baidu online promotion is a very good choice. You can search Baidu for the problem of increasing driving and find your students. Most of them have the need to learn to drive, and they are all accurate. Then Baidu search promotion is mainly divided into two types: 1, Baidu bidding and Baidu information flow. The sem of this pay-per-click mode is characterized by high ranking and intelligent keyword matching, so that more people can find you when searching for different keywords. The disadvantage is that if the pay-per-click model is combined with national promotion, it is easy to be maliciously clicked, because the consumption of salesmen and peers of advertising companies all over the country is very high, and the remaining small amount of consumption is clicked by real students. 2, Baidu optimization, characterized by no charge for keyword clicks, high cost performance and low customer acquisition cost, but the ranking is lower than Baidu bidding, and the effect will take some time to be reflected in the short video promotion: take Tik Tok as an example, 1, create a personal vertical ip account, and suck powder by publishing some videos of driving practice, driving experience, driving status and life content every day. So as to obtain customers. 2.Tik Tok information flow advertisement: it can be accurately delivered according to the region, user population, age, gender, etc. , so that most people can brush the enrollment advertisement information of your driving school, that is, burning money is the same as Baidu bidding. 3. Online celebrity publicity: Most fans under the anchor running long-distance trucks have the need to increase driving. If they can help you make an advertisement, it is also a good choice to promote it from self-media and local classified websites: 58 cities and people are famous. Promotion of cart enrollment contract: this is a customized version of the exclusive enrollment plan of the whole network of national driving schools. Mainly to gather all platforms of the whole network to attract customers. Because these platforms have agents and rich operating experience, the cost of acquiring customers is very low compared with directly acquiring customers. The following are some cases of cooperation between old customers in our driving and training base: first, we must prepare the advertising budget and advertising platform to be put in, lay out the advertising platform to be put in, and calculate the degree of competition. Secondly, calculate the input-output ratio, calculate the input cost and customer acquisition cost, conduct risk assessment, minimize your expectations, see if it is acceptable, and then implement it. Finally, we need to find a reliable internet company to recruit bus students, such as the driving school in Henan, Hubei and Anhui, which has achieved very good results in online enrollment. Our company began to recruit students for public transportation online from 20 15. We have seven or eight years of experience in promoting enrollment. According to your advertising budget, we can customize the enrollment plan exclusively, really pay according to the effect, and cooperate with the large-scale data of enrollment of our old customers. The average customer acquisition cost can be controlled between 30-20. For example, our company charges millions of shopping cart advertising fees every year, and the feedback from old customers is not bad. Interested bosses can ask me to arrange a customized enrollment plan for exclusive packages!