The fragrance, design, comfort and other aspects of the products are fully endowed with elegance, and products such as hair blowing and shower refreshing are introduced.
Jester was the first in the same industry to launch modeling foam, which led the fashion of foam mousse once it appeared, thus further establishing the status of Jester brand.
Later, Jester launched a special color matching bag for men, which expanded the field of men's cosmetics while competing fiercely with other brands.
During the period of 1988, Jester School upgraded a series of products, such as refreshing shower and shaping foam.
Quickly meet the requirements of non-fluorination, and become the first cosmetics enterprise in the same industry to pass the environmental protection mark certification.
Introduce men's special perfume spray to broaden the field of men's cosmetics. After the product went on the market, the sales volume exceeded 1 10,000 in five months.
Then, the Gatsby facial paper called paper cosmetics is introduced. It enables consumers to easily remove facial dirt outdoors and is loved by young people with high cleaning awareness.
In the spring of 200 1 year, the first series of men's hair dyeing products went on the market, which once again led the fashion and made hair dyeing a universal fashion trend.
Jieshipai brand was launched by Mandom in July, Japan, 1978, focusing on hair styling, facial care and body care products, aiming to meet the fashion needs of young men who pursue beauty salons. Now we are marketing in various countries with the Asian region as the center. In 2008, in view of the demand of consumers in China market and China, Jester School took the lead in developing and launching a new product series, and at the same time, improved the original whole hair products to make them feel more colorful, fashionable and dynamic. At the same time, it takes care of school children and office workers who are short of time in the morning, and the use method is quick and convenient, meeting the unique needs of China consumers for hairstyles.
Since June 1 1, Fahrenheit, a popular artist group in Taiwan Province Province, has invested a lot of media publicity. Under the advertisement of "I am very stylish, Jieshi School", the whole hair has become a trend and an indispensable part of everyone's life. Jieshipai is not only exclusive to fashionistas, but also a trustworthy image consultant for consumers.
You can understand the psychology and needs of young people at any time. And launched a casual men's daily cosmetics brand that conforms to the fashion trend. However, great changes have taken place in the Jesuit school in 2006, shaping a brand-new image.
The first is the introduction of hair styling and styling series: from "styling hair wax" series to "styling hair wax" series. Brand appeal takes "whatever you want" as the core advertising language. The target audience is high school and college boys who follow the trend and like interesting things, and put forward "fashion modeling in line with the trend" for them. Taking this opportunity, Mr. Kimura Takuya was appointed as the brand image spokesperson of the Jesuits. Jesuits who can guide the trend at any time accept the challenge again; Guide teenagers to create flexible and inclusive self-personality shaping at will.
From June 5 to February 2007, Jester's new series of plastic hair wax was officially launched in China. With "Jesuits do whatever they want" as the core slogan and Japanese popular star Kimura Takuya as the brand spokesperson, the brand image of Jesuits has been further strengthened. Jesuits also set a new trend for fashionable young men.
1996, Jester put on a brand-new package and adopted a simple and relaxed silver series, which is now Jester-style Mu Si packaging. At the same time, Masahiro Motoki became the brand image spokesperson. 1999, the sales of Jesuits in Japan exceeded10 billion yen. Even so, Jester is not complacent, and is more active in developing new product lines after the packaging update.
With this momentum, Jester Magic Hair Cream was born.
Since the bubble economy burst, this era is an era of great changes in consumer values. From the value of "high price equals high quality" to "high quality leads to high price", people begin to pay attention to the real "value" of products.
Jesuits also adapted to this change and updated the whole brand again. At the same time, it caters to the universal values of people at this time. The launch of men's special antiperspirant perfume spray has once again expanded Jester's brand image and influence in men's cosmetics; In just five months in Japan, the sales volume exceeded 6.5438+0 million, and with this strength, it quickly occupied the market. Then, it introduces the "Jieshi Cleansing Wet Wipe" which uses paper towels to clean the face. This product can easily wipe off the dirt on the face, which brings great convenience to the outdoor cleaning demand and is deeply loved by young people with strong cleaning consciousness.
Jester is the most profitable brand owned by MANDOMCorp in Japan, with annual sales of about 25 billion yen in Japan alone. Recently, Mr. Yoshida Yinghong, who is stationed in China by Mandan Company and is in charge of market coordination, accepted an exclusive interview with our reporter in Guangzhou. He emphasized that in China's men's cosmetics market, compared with the existing market leaders, Jesuits, as latecomers, will not compete with their rivals for market share for the time being. What they urgently need to do now is to establish brand awareness and establish good sales channels.
According to the data provided by euromonitor interna-national, the world's leading global consumer goods market information research provider, in 2004, Jester ranked first in the Japanese men's cosmetics market with a market share of 65,438+04.3%, followed by Schick, Auslese of Shiseido, Geraid, Uno and another brand of Mandan (. Brand image spokesperson adopted "Eisaku Yoshida &; Li Sen Athletes is a very special group. The advertising slogan "Jesuits are more stylish" has also become a topic of discussion.
This is the era of bubble economy. At this stage, the Jesuit school was completely updated in 1988.
The outer packaging has become more fashionable and tasteful, and the products pay more attention to efficient use and function.
At that time, the image spokesperson adopted the famous "a-ha" band that sang "Take Me".
This stage can also be said to be an important period for the expansion of Jesuit brand awareness.
1985 is a memorable moment for the birth of "new mankind".
As a pioneer in the industry, Jester School has launched Jester mousse as a "foam-like hair-fixing product". The launch of this series of products has completely changed the habit of men using cosmetics and advocated a brand-new hairstyle design concept.
After that, Jester continuously launched a series of products such as men's special cleansing series, facial mask, foundation, shower gel and so on. Further expanding the field of men's cosmetics.
During this period, crosstalk and so on set off a craze. There is also flashy fever in society.
With this background, 1982 bid farewell to the traditional cologne with strong fragrance, and the "Jasper cologne" with fresh and elegant fragrance was officially listed. Yusaku Matsuda, a popular artist, was also used in advertisements, which caused considerable repercussions.
At the same time, Jesus will be mad. Because hair styling products have always been based on hair oil, the listing of blow-dried hair has brought freshness to everyone and was deeply loved by young people at that time.
Among them, the advertising words of "America-Africa" products also left a deep impression on people.
Jester series products officially started to be sold in July 1978.
The brand name comes from the film The Great Gatsby starring robert redford.
In this era, young people are popular with a low concept and lose enthusiasm and motivation for everything.
However, the jester school went against the trend of the times and introduced 14 men's cosmetics with unique masculinity.
The advertising spokesperson chose one of the original focuses.
At that time, it was mainly hair styling products such as hair oil and hair tonic. Fragrant cologne is also very popular.