Bugatti's first car was T 1, which attracted much attention at the World Expo.
At that time, the automobile industry had just started, and Ford T did not have the concept of "mass production", so the production method of cars at that time was to accept customization. In other words, automobile consumers have considerable economic strength and social status. So Ettore Bugatti's strategy is quite similar to Ferrari's-to open up fame by participating in the competition.
Of course, there was no F 1 at that time, and Ferrari, Alfa Romeo, Auto League and other grand prix champions did not exist, so Bugatti won a considerable reputation by participating in the early grand prix.
In addition, Bugatti's most famous point is product quality. Bugatti was designed by Jean Bugatti in 1930s, and a large number of sports cars with high social reputation such as T57 and Royale were designed. In the early 1940s, a batch of diesel engines produced by Bugatti were installed on a batch of local railway trains in Germany. These diesel engines have been started almost every day after working for 60 years, and they are still working perfectly, which shows the quality of Bugatti's products.
But Bugatti insisted on the route of high quality, high price and high positioning, and this route was completely destroyed with the cars born by Ford T and Volkswagen Beetle. Bugatti fell into a serious financial crisis and eventually became insolvent and closed down.
Then there is the recent acquisition of Bugatti by Volkswagen.
Volkswagen's promotion strategy for Bugatti is also very simple-breaking the restrictions of the automobile industry, so that even advertising fees are not needed.
So it took eight years and hundreds of millions of dollars to develop Veyron. With the latest speed record of the production car at the landing site, as well as Bugatti's long history and brand reputation, this brand that has disappeared for decades suddenly returned to the peak of the automobile industry.