What skills do you need to do a questionnaire?

An excellent questionnaire can be considered from many aspects, including the structure of the questionnaire, typesetting, the preparation of questions and answers, the quality of the questionnaire, etc., but the most important thing is to have a clear research topic when designing the questionnaire. On this basis, only by checking every link can we design an excellent questionnaire.

There are the following principles:

1, purpose principle:

The questions asked must be closely related to the subject of the investigation; Highlight key points and avoid unnecessary problems; The topic is broken down into more detailed details, that is, specific inquiry forms are made.

2. Logical principle:

1) has reasonable structure and strong logic.

2) Questions should be arranged in a certain logical order, in line with the respondent's thinking program.

3) The topic setting is easy before it is difficult, simple after it is complicated, concrete after it is abstract.

4) Closed questions come first, and open questions come last.

5) Logical order: time order, category order.

3, the principle of popularization:

1) The questionnaire should be clear to the respondents, with short content and easy-to-read format.

2) The tone in the questionnaire should be friendly, in line with the respondents' understanding and cognitive ability, and avoid using technical terms.

3) Take some skills to investigate sensitive questions, so that the questionnaire can be answered reasonably, avoid subjectivity and suggestion, and avoid the distortion of answers.

4, time control principle:

Control the length of the questionnaire. The time to answer the questionnaire is controlled at about 20 minutes, which neither wastes a question nor misses a question in the questionnaire.

5. One-off principle: it is convenient for data verification, collation and statistics.

Please consult a professional company for specific suggestions. You can consult the study here in Shenzhen.