1. Changes in the real estate market: There have been some changes in the real estate market in Zhengzhou, and the price has dropped, which has led consumers to generally take a wait-and-see attitude and postpone buying houses. This may be the market background of Zhengzhou Wanlinfu's poor sales performance.
2. Product positioning and price: Linqu House is positioned as a high-end luxury house or the ultimate improved product, and the price is relatively high, which may exceed the purchasing power of the target market. If the product is priced too high, it may exceed the will and ability of the target market and affect sales.
3. Development rhythm and overall market coldness: The development rhythm of the project is fast, and new plots are added when the previous plots have not been completely sold, which leads to the fact that when the overall market is cold, the previous plots have to enter the existing home sales stage, which increases the sales difficulty.
4. Geographical location and traffic problems: Zhengzhou Lin Wan Building may have problems of relatively poor geographical location and inconvenient traffic. This may affect the choice of buyers, thus reducing the attractiveness of Lin Wan houses.
5. Backward equipment: The equipment in the residential area, such as the monitoring system, failed to keep up with the pace of market demand, which may also affect the decision-making of buyers and lead to poor sales performance.
6. The market is cold: If the real estate market is cold as a whole, such as the land can't be sold out, the sales difficulty will be further increased.
7. word of mouth of developers: word of mouth of developers will also affect the confidence of buyers. If the developer has a bad reputation, it may lead to a decrease in the trust of buyers in the project and affect sales.
To sum up, there may be many reasons for the poor sales of houses in Lin Wan, Zhengzhou, including market environment, product positioning, development rhythm, geographical location, backward equipment, cold market and reputation of developers.