Design steps
1. What is the purpose of this poster?
2. Who is the target audience?
3. How did they accept it?
4. What about posters of other products in the same industry?
5. What is the embodiment strategy of this poster?
6, creative point?
7. Expression techniques?
8. How to combine with products?
Eight parts
First of all, the theme is clear
Second, the key words are prominent (the bold is bold and the red is floating red)
Third, conform to reading habits.
Fourth, arouse the desire to click in the shortest time (try to think)
Fifth, the color should not be too eye-catching (not too flowery)
Six, the number of products should not be too much
Seven, the amount of information should be balanced, there should be gaps.
Leave blank space for pictures and words to breathe.
Eight, design banners
1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.
2, the more pictures, the better, highlight the key points, the necessary product description can not be less.
3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.
4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.
design element
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much.
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics.