1, your age now
1, under 23 years old, 2,23-30 years old, 3,31-40 years old, 4,40 years old or above.
2. What is your current means of transportation?
1, no (by bus or taxi) 2, bike 3, electric car 4, motorcycle 5, own car.
As far as you know, is there a shop selling electric cars near where you live (within one kilometer)?
1, no more than 2, 1, 3, 2, 4.
4. The common brands you notice are (in no particular order).
1, immediately 2, ace 3, Dishu 4, He Qian 5, Casio 6, Xinri 7, Luyuan 8, Amigues Ni 9, Wuyang 10, Xingyueshen 1 1, Ge 12, mainland pigeon/.
5. Do you have any relatives and friends who use electric cars?
1, none 2, a few 3, more 4, a lot, basically all in use.
6. How long have you bought your electric car? (Nothing is optional)
1, about half a year 2, about a year 3, about a year and a half 4, about two years 5, more than two years.
7. Have you considered buying an electric car?
1. I haven't thought about it. I have thought about it. I have thought about it and plan to buy it in the near future.
8. If you wanted to buy an electric car, what kind would you buy?
1, simple electric bicycle 2, luxury electric bicycle (similar in appearance to motorcycle) 3, electric motorcycle (completely modeled after motorcycle)
9. What three aspects of electric vehicles do you pay more attention to? (regardless of price and quality after sale)
1, speed) 2, charging time 3, weight 4, climbing ability 5, continuous walking ability 6, appearance 7, anti-theft
10. Go if you want to buy an electric car.
1, hypermarkets where electric vehicles are sold centrally 2, brand monopoly in the form of chain stores (Passepartout, Zhengxiang ...) 3, self-operated brand monopoly 4, others.
1 1. Which of the following promotional activities attracts you the most?
1, on-site discount 2, send related accessories (such as raincoat, pump, anti-theft lock, etc. ) 3, lucky draw 4, ride first, then pay (by installment)
12. Brand of your existing electric vehicle (not required)
13. Which channels will you choose to refer to the information of electric vehicles before buying them?
1, browse websites 2, advertisements in newspapers, magazines or TV 3, listen to friends' introductions 4, I didn't know it in the early stage, but I listened to the sales staff on the spot when I bought it.
14. Which of the following parts are easy or problematic for your existing electric car? (Nothing is optional)
1, seat 2, rearview mirror 3, tire 4, motor 5, battery 6, controller 7, body painting.
15. In the future, Changsha will implement the unified licensing of electric vehicles (those that imitate the appearance of motorcycles do not meet the standards of non-motor vehicles and are not allowed to go on the road). What is your buying attitude after the implementation of the policy?
1, if you don't buy it, it's easy to buy an electric car map, but it's troublesome to get a license. 2, if you don't buy it, it's just like the appearance of a motorcycle, and the style of a bicycle is ugly. 3. If the license plate is purchased and obtained, it will standardize the market and reduce traffic safety hazards. 4. If you buy a bike to ride, it's not bad.
Types of questionnaire survey methods
Questionnaire survey can be divided into self-filled questionnaire survey and alternative questionnaire survey according to different respondents. Among them, the self-filled questionnaire survey can be divided into newspaper questionnaire survey, mail questionnaire survey and delivery questionnaire survey according to the different ways of questionnaire delivery; According to the different ways of talking with the respondents, the agent questionnaire survey can be divided into interview questionnaire survey and telephone questionnaire survey.
The questionnaire survey of newspapers and periodicals is to distribute questionnaires by newspapers and periodicals, ask newspaper readers to give written answers to the questionnaires, and then send the questionnaires back to the editorial department of newspapers and periodicals through the post office at a specified time.
Mailing questionnaire survey means that investigators send questionnaires to selected respondents through the post office, asking them to fill in the questionnaires according to the specified requirements and time, and then send the questionnaires back to the investigators through the post office.
Sending a questionnaire survey means that the investigator sends the questionnaire to the designated respondent, and after the respondent fills in the answers, he sends someone to recycle the questionnaire.
Interview questionnaire survey means that the investigator asks the respondents face to face according to the uniformly designed questionnaire, and then the investigator fills in the questionnaire according to the oral answers of the respondents.
General structure of questionnaire
The questionnaire generally consists of four parts: preface, question and answer, code and other materials.
(1) Preface. This is a self-introduction letter from a questionnaire survey. The contents of the preface should include: the purpose, significance and main contents of the survey, the way and method of selecting the respondents, the hopes and requirements of the respondents, the instructions for filling in the questionnaire, the way and time of replying to the questionnaire, the principle of anonymity and confidentiality of the survey, the names of the respondents, etc. In order to attract the attention and interest of the respondents and win their cooperation and support, the tone of the preface should be modest, sincere and approachable, and the text should be concise, popular and readable. The preface is usually placed at the top of the first page of the questionnaire, or it can be placed in front of the questionnaire alone.
(2) question and answer. It is the main part of the questionnaire, including the questions raised in the survey, the ways to answer the questions, and the guidance and explanation of the answers.
(3) coding. It is to change the questions asked in the middle of the questionnaire and the respondents' answers into codes and numbers like A, B, c… or A, B, C….
(4) Other information. Including the name of the questionnaire, interviewee's address or unit (which can be a number), interviewer's name, interview start time and end time, interview completion time, auditor's name and audit opinion, etc.
Some self-filled questionnaires also have conclusions. The conclusion can be a few short sentences, and the respondents express their heartfelt thanks for their cooperation; It can also be a little longer. By the way, ask about the questionnaire design and survey.
Types, Structure and Design Principles of Problems
The questions to be asked in the survey are the main contents of the questionnaire. When designing a questionnaire, we must be clear about the types of questions, the structure of questions and the principles that should be followed in designing questions.
(1) Type of problem
The questions to be asked in the questionnaire can be roughly divided into four categories:
(1) Background questions are mainly the basic information of the respondents, which is an important basis for questionnaire analysis and research.
(2) Objectivity refers to all kinds of facts and behaviors that have happened and are happening.
(3) Subjectivity refers to people's thoughts, feelings, attitudes, wishes and other major world outlook issues.
(4) Test questions to test whether the answers are true and accurate. This kind of questions are generally arranged in different positions of the questionnaire, and the authenticity and accuracy of the answers are judged by mutual testing.
Among the four types of questions, background questions are indispensable for any questionnaire. Because the background is an important basis for the classification of respondents and the comparative study of different types of respondents.
(B) structural problems
The structure of the problem is the arrangement and combination of the problems. This is an important question in questionnaire design. In order to facilitate the respondents to answer questions, but also facilitate the collation and analysis of the data of the investigators, the design questions can generally be arranged in the following ways:
(1) Arrange according to the nature or category of the problem, and don't be confused.
(2) according to the complexity or difficulty of the problem. Generally speaking, it should be easy first and then difficult, from shallow to deep; First there is the problem of objective facts, and then there is the problem of subjective conditions; First, problems of a general nature, and then problems of a special nature. In particular, sensitive and threatening questions should be arranged at the back of the questionnaire.
(3) Arrange the questions in chronological order. Generally speaking, we should examine the historical order of things in the past, future and present to arrange problems. No matter from far to near or from near to far, the arrangement of questions should be continuous and gradual in time sequence, and it is impossible to jump back and forth, which disrupts the respondents' thinking of answering questions.
The arrangement of questions should be logical. Under special circumstances, it is not excluded to make illogical arrangements for some problems. Test questions should also be designed in different parts of the questionnaire, otherwise it will be difficult to play a test role.
(3) Principles of design problems
In order to improve the response rate, efficiency and answer quality of the questionnaire, the following principles should be followed when designing questions:
(1) Principle of objectivity, that is, design problems must conform to objective reality.
(2) the principle of necessity, that is, the necessary questions must be designed around the investigation theme and research hypothesis. The number of questions designed is too small and too short to explain what the survey wants; Too much, too much and too complicated will not only greatly increase the workload and survey cost, but also reduce the quality of answers and the response rate and efficiency of questionnaires, which is not conducive to correctly explaining the problems to be explained in the survey.
(3) the possibility principle, that is, it must conform to the question whether the respondents voluntarily and truly answer. Any question that the respondent really can't answer with resources should not be asked directly. For such questions, respondents generally can't give real answers on their own initiative, or simply ignore them, so it is generally not appropriate to ask questions directly.