Case analysis of benchmarking theory

Case 1: Analysis of Benchmarking Management in Baosteel

Baosteel is the largest modern steel complex in China. In the years of construction and development, the company pays attention to improving the international competitiveness of enterprises and always adheres to technological innovation, forming its own distinctive characteristics and advantages. In order to rank among the world-class steel enterprises, Baosteel introduced and implemented benchmarking as a management tool for technological innovation in 2000, and selected 164 production and operation indicators as the specific content of benchmarking, and selected 45 world-class steel enterprises as benchmarking enterprises.

Baosteel's benchmarking management is quite successful, and the management effect is also very remarkable. It applies benchmarking to all aspects of the enterprise. And it will choose the best in this industry for benchmarking enterprises and provide reference advantages for Baosteel to the greatest extent. At the same time, we can learn from the experience of other industries and quote "foreign aid" in specific aspects. The introduction and implementation of benchmarking provide a credible and feasible goal for Baosteel's technological innovation, and greatly enhance the responsiveness of Baosteel's technological innovation system to changes in the external environment.

Case 2: Analysis of Haier Benchmarking Management

Haier's "OEC" management not only sets a learning benchmark for China enterprises with its own advanced management, but also provides innovative ideas for preventing strategic convergence in benchmarking management. This management system method learns the basic management concepts of advanced enterprises, is based on Haier culture, is improving day by day, takes order information as the center, drives the operation of logistics and capital flow, encourages employees to create and complete valuable orders, makes employees responsible for users, and realizes a new leap in enterprise management. On the basis of learning benchmarking strategy, we should highlight our own advantages and build a localized world famous brand with Haier culture.

Haier carries out its own technological innovation on the basis of learning benchmarking technology. Haier regards technological innovation as the strong backing of enterprise strength, and strategically pays attention to the utilization of global scientific and technological resources. In addition to establishing high-tech development companies with independent management capabilities in China, Haier has also established development and design branches overseas and established technical alliances with some world-renowned companies.