Is the picture material clear and jagged? High-quality materials will make advertisements look more pleasing to the eye. On the other hand, fuzzy materials (except the main purpose of fuzzy processing) will greatly affect the user's visual experience.
Then there is the style and color matching of the material.
Whether the style is suitable or not, let's talk about color matching first.
Unreasonable color matching will also affect the audience's experience when browsing advertisements. For example, the color matching of gray characters on a black background and pink characters on a red background will affect reading.
Copywriting, including picture material, should be controlled in about three colors, and try not to be too fancy. Color matching should be harmonious and unified, echoing each other. Make sure the picture looks whole.
In addition, the structure between copy and material also needs to be considered. Different structures have different characteristics and convey different information to users.
Upper and lower structures
Features: The subject is prominent, with distinct levels, which can transmit information more efficiently.
Left and right structure
Features: the left and right vision are balanced, with distinct levels, which can intuitively show the main objects and convey information efficiently.
Central structure
Features: Important information is placed in the visual center area, which helps users to grab advertising information in the shortest time and stimulate users' desire to click.
Diagonal structure
Features: novel layout, unique creativity, strong impact and good visual experience.
Different structures have different characteristics and effects, and the structural layout is determined according to their own products, materials and styles.
For the copy itself, there are still several points to pay attention to:
Don't use price comparison, don't compare with other brands, and don't compare with other references in the copy.
Do not use a specific person, age group, title or second person description.
Don't use inflammatory, imperative or sworn copy.
Don't use exaggerated, false and unverifiable price and function copy.
Don't use false and grandiose promises.
Don't use words with negative emotions that are easy to cause anxiety.
Don't use ambiguous words.