1 market research
Function:/kloc-The real estate market database and hundreds of mathematical models accumulated in 0/6 years reflect the macro and meso operation status, development trend, prediction and early warning of Xi 'an real estate market.
Composition: macro and meso supply and demand information combination of new houses, second-hand houses and land markets.
Products and services: provide core reference for government agencies, development enterprises and industry organizations to understand and analyze the market.
Market effect: a. Accumulated users (government, development enterprises, planning institutions, banks, etc.). ) are all above 1 1,000, and long-term data users are all above 1 1,654,38+0; It is already a barometer of Xi's real estate market.
Product evaluation: a, become the only authoritative data publishing institution in Xi 'an real estate market; B it is the first time in China that an enterprise has such comprehensive and accurate data on the real estate industry; C. It was awarded the honorary title of "Advanced Information Construction Unit" by the Ministry of Construction.
2. Seven urban areas are legally on sale140,000 single suite source sales platform.
Function: Based on the rental and sale of new houses and second-hand houses that can be sold on the same day, with the reference of professional apartment types, real estate, residential quarters, business districts and star-rated shopping guides, supplemented by information such as pre-sale inquiry, contract filing, market trends and real estate reviews, the platform for one-on-one display, inquiry and transaction of real estate in various urban areas on the same day is assembled.
Composition structure: the organic combination of information resources of authoritative social organizations and professional market organizations of Xi real estate industry management department.
Products and services: to meet the needs of consumers who buy and lease real estate in Xi 'an for the three core information (whether there is a house, whether it is legal and whether it is suitable) of real estate purchase and lease in any urban area.
Market effect: A, all buyers who buy or rent houses in Xi 'an are obliged to inquire;
B, 50%-60% of existing property buyers are in use;
C, increasing at a rate of 5% every month.
Product evaluation: a, the first vertical website of its kind in China;
B, conform to and lead the development direction of any terminal customer service corresponding to the information collection module of professional websites.
3. Purchase Guide (Answer)
Function: It is the channel and window for all channels and resources of Xi 'an Real Estate Information Network to communicate, exchange, interact and serve with end customers.
Composition: The professional team works in shifts for 24 hours, and communicates and interacts with the terminal buyers one-on-one.
Product service: to meet the needs of all the difficult problems encountered by end customers in the process of purchasing houses.
Market effect: a, daily average interaction 100 groups or more, with cumulative interaction of more than 20,000 groups;
B. On the day of each interaction, the number of end-user views 120, and the number of weekly views is 238;
C, daily average interaction 100 groups, weekly page views 166600 times.
Product evaluation: a, it is the first case in domestic websites of the same industry;
B, a brand-new channel has been opened to realize the online purchase and sale platform with terminal buyers.
4. Cost-benefit evaluation system
Function: Based on the performance-price ratio system of Xi 'an ordinary residence, star rating is made for the target building and apartment type.
Information content, single and comprehensive star rating of the project construction, providing completely different evaluation criteria for different terminal buyers.
Composition: Based on the original information of the project, analyze the project scale, developer's strength, supporting facilities, environment, transportation, appreciation potential and other aspects related to residence, home purchase and investment, and form corresponding shopping guide suggestions for suitable buyers and comprehensive stars.
Products and services: provide a clear standard reference for any end customer who buys real estate in Xi 'an.
Market effect: a, become a reference sign for end buyers in the process of buying houses;
B, the system from planning, design, testing to application took five years and one year. According to the latest data, the number of end customers who used shopping guide in June 2007 increased by 65,438+000% compared with that in June 2007.
Product evaluation: a, based on the functional cost performance system, the house is rated as a star, which is easy to understand and displayed to consumers, which is the first in China;
B. Professor Gu Baohe, an expert of Shaanxi Housing Performance Appraisal Committee, commented that the market application value is extremely high, which has strong guiding significance for buyers to invest in home ownership and is worth popularizing;
C. The comprehensive performance-price ratio evaluation system for ordinary houses in An, which it relies on, was officially protected by the software copyright of the National Copyright Administration and the copyright protection of Shaanxi Copyright Administration, and became the first product independently developed in China.
Star apartment shopping guide
5. Financial and legal service platform
Functions: real estate-related financial legal consultation, online handling and answering service.
Composition: financial processing channels and legal consultation platform related to real estate information.
Products and services: provide fast mortgage financial procedures for property buyers, and legal consultants provide online answering services.
Market effect: a, the fastest mortgage financing channel;
B, the most authoritative and professional lawyer service team.
Product evaluation: a, the acceptance platform with financial services as the core opened in cooperation with many banks is the first in China;
B, one of the few professional real estate lawyer service systems in China helps you solve your worries online and offline.
In short, with the national efforts to promote the "sunshine selling houses" in the real estate industry, our website has become a supporting platform for Xi 'an real estate online office system, and its popularity in the industry has reached 100%. Among them, in the field of first-hand housing, more than 97% real estate development enterprises conduct business operations such as project promotion and contract filing on Xi' an real estate information network; In the field of second-hand housing, 83% of intermediary companies publish houses and contact customers through Xi 'an real estate information network, and the daily update volume of second-hand housing information is more than 30,000, accounting for more than 80% of the transaction information published in Xi 'an second-hand real estate market. At the consumer level, more than 865,438+0% buyers and customers randomly inquire about information, understand policies and interact with developers through Xi 'an Real Estate Information Network, and this number is still growing rapidly at the rate of 5% per month.