2. What are the characteristics of promotion?
(1). The audience is mainly young fashion groups. Most users of interesting headlines are between 18-40 years old, with a male-to-female ratio of 3:7, and most of them are female users with spending power! Concentrated in non-first-tier cities and mainly in the north. Most of them are in the north, Shandong, followed by Hebei, Henan, Beijing, Shanxi and Liaoning.
(2) High accuracy. The advertising background of interesting headlines supports six dimensions: region, age, gender, time period, system orientation and network environment.
(3) Covering a large number of mobile phone users. By 20 17, the number of registered users exceeded 50 million, and the number of daily active users reached 5 million, which is rising continuously; Average daily use: more than 35 minutes. 3. The representative case of the current promotion of interesting headlines: the current customers of interesting headlines are excellent, and the orders of magnitude are: freckle, acne, body odor, cosmetics, tattoo/eyebrow tattoo, fishing and so on. Some of these customers have a basic click rate of around 8% and a click cost of around 0.2. Interesting headline channel is relatively novel, low cost, and can develop the best quality customers with the lowest cost!
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