For Huawei, the launch of Kirin chip is an important part of the strategic deployment of independent technology. Huawei began to design Kirin chips in 20 12, and it was first released in 20 14, and it has been in a state of continuous upgrading. By completely controlling R&D, manufacturing and debugging of chips, Huawei can better control product quality and ensure excellent performance. At the same time, Huawei can also optimize the algorithm and hardware architecture of Kirin chip to make it more suitable for Huawei's own products.
With the shortage of Kirin chips, Huawei's mobile phone business is naturally affected accordingly. Not only the supply chain, but also the pressure of marketing. After all, the advertising slogan "equipped with Huawei Kirin chip" has always been an important weapon for Huawei's mobile phone promotion. In the case that the 5G mobile phone business cannot return to normal, Huawei's current predicament is still difficult to reverse. Other businesses are facing enormous competitive pressure, which is restricted by the weak consumption power in the current market.
Chip advantage
Kirin 990-5G is Huawei's first flagship 5GSoC. It uses the leading 7nm+EUV process to integrate the 5G modem into the SoC chip, with smaller area and lower power consumption. It is the first to support NSA/SA dual architecture and TDD/FDD full band, and it is the leading 5G SoC of Netcom, providing fast 5G experience.
Kirin 9905G adopts Huawei Da Vinci architecture NPU, and innovatively designs NPU dual-core and NPU micronucleus architecture. NPU megacore has achieved excellent performance and energy efficiency for large-scale computing scenarios, and NPU Micronucleus has achieved ultra-low power consumption applications, giving full play to the intelligent computing power of the new NPU architecture. Kirin 990-5G has two large cores+two cores+four small cores, three-speed energy-saving architecture CPU and 16-core Mali-G76GPU, which realizes industry-leading performance and energy efficiency and brings a carefree experience.
In terms of taking photos, Kirin 990-5G upgraded the new ISP5.0, and Huawei introduced the mobile phone BM3D SLR image noise reduction technology and dual-domain joint video noise reduction technology. Even in dark scenes, photos and videos can be brighter and clearer. Real-time video post-processing and rendering technology based on AI segmentation can adjust the color of the video frame by frame, so that the mobile phone video presents a film texture.