What are the source channels of the car dealership?

What are the source channels of the car dealership?

Websites and e-commerce platforms:

Everyone knows that car home and Easy Car are websites that bought cars from manufacturers earlier. Basically, they have offline experience stores in various cities, and generally take some minority cars. In the past two years, the automobile e-commerce platforms that have sprung up suddenly have also begun to enter the automobile from manufacturers, such as JD.COM, Tmall, and automobile e-commerce financial platforms (play a car, a new soybean car, a good peanut car, etc.), but their sales are slightly different from traditional sales.

Tmall has a "bite price" and sells the full amount; Other platforms are called financial platforms because they seem to sell cars on the surface, but in fact they sell auto finance and play with money instead of cars. With the ultra-low down payment scheme of "zero down payment or 10% down payment".

To solve the problem that many people don't have the money to drive, it also leads to many friends who can't recognize the reality and are heavily in debt. Many brand manufacturers who recognize this point have also increased this low down payment car purchase scheme (Pentium, Mercedes-Benz, etc.). ).

Wholesalers:

Automobile wholesalers, generally powerful companies, buy a large number of cars of the same model/uniform configuration from OEMs /4S stores, thus making the price of cars lower. The advantage is obvious, but the disadvantage is that many people dare not buy through this channel.

Just like Beijing's position as an Asian city in people's minds-liar, why? Anyone who has been to automobile trading markets all over the world knows that as soon as you enter the door, there will be salesmen talking to you nonstop. They have no basic salary and want to live in Beijing.

They all sell cars, but there are undoubtedly two kinds of people who can come here. People with connections-strangers who pick up the car directly-think it's cheap. They are looking for people who recognize cheap prices, and then there will be various routines. Although there is nothing wrong with the car, it will cost you a lot of money in the end.

Therefore, many wholesalers' cars flow to auto trade shops all over the country (after all, these routines are still relatively rare for people in the industry), and only a few of them are sold to end consumers.