What should the whole network marketing promotion do?
In the Internet era, both the promotion and exposure of products and brands can get very good publicity effect through the whole network marketing promotion. Because of this, network marketing planning outsourcing is more and more accepted by the majority of small and medium-sized enterprises. Then, Xiaochuang is here to talk about how to promote the marketing of the whole network. First of all, let's analyze what benefits the whole network marketing promotion can bring to our SMEs. 1 Products and brands can be exposed to a great extent. Internet has the characteristics of fast information dissemination and wide dissemination range. With the gradual integration of the Internet into people's lives, people are also accustomed to obtaining the information they need to find from the Internet. No matter after 60, 70, 90 or 00, most people are used to using search engines to get information. Our small and medium-sized enterprises can publish product and brand information on the network through the whole network marketing promotion, and then they can get huge exposure, thus improving brand awareness. You can get a steady stream of accurate customer traffic. Take the marketing promotion of Baidu search engine as an example. The number of users of Baidu search engine is very large. The core of our whole network marketing promotion is to obtain more accurate industry traffic, thus improving the transaction performance of enterprises. Network-wide marketing can get more traffic through the help of third-party high-weight platforms or by optimizing the long-tail keywords of industry goals. When the marketing volume we do reaches a certain level, we will build a "precise flow system" so that our small and medium-sized enterprises can get a steady stream of passive flow, and customers will come to consult when they are lying down. This is the ultimate goal of the whole network marketing promotion. Then, the next step is to talk about how to do a good job in marketing promotion of the whole network. 1 Video Marketing Small and medium-sized enterprises can promote through online video marketing and publish national mainstream video websites to achieve the effect of promoting corporate brands and product service information. The advantages of video marketing are low cost, large content space and flexible marketing mode, which can create the effect of virus transmission. Commonly used video websites: Tencent video, Youku video, Iqiyi video, Sohu video and good-looking video. 2 Social platform marketing Social platform marketing promotion is also quite helpful for the brand promotion of enterprises. For example, you can suck powder through Sina Weibo or webcast platform. The benefits of social platform marketing are stronger interaction, better cultivation and viscosity among fans. Common social platforms: Sina Weibo, Tencent Weibo, Netease Blog, Himalaya, Meipai, Aauto Quicker, Tik Tok, etc. 3 Self-media platform marketing Self-media marketing is also a good method. Every self-media platform has gathered a large number of fans. Self-media platform is characterized by simple operation, low cost, rapid development, fast communication speed and wide communication range. Coupled with the increasing traffic on the mobile side, major media platforms have also transferred mobile clients, which is more conducive to the promotion of our small and medium-sized enterprises. At present, the mainstream self-media include Baijia, Huangpi, Sohu, Headline, Penguin, Netease, Yidian, WeChat official account and so on. 4 Soft Long Tail Keyword Promotion Soft Long Tail Keyword Promotion is to screen out different keywords and long tail words according to different industries and different product types, and then when writing original soft articles, take keywords as the core element, pay attention to the layout of long tail keywords, publish soft articles through some high-weight free publishing platforms or some paid platforms, and get rankings through optimization and clicking. The focus here is to optimize Baidu search engine. We can choose Baidu's products: Baidu Encyclopedia, Baidu Library, Baidu Post Bar, Baidu Know and so on. You can also choose the self-media platform mentioned above. Of course, the platform carefully selected by Xiao Le's team is also very effective. For details, please click here to understand: high-weight soft text publishing platform.