People's understanding of the importance of the Internet as the basic environment for the development of the new economy has never been so clear. We have reason to expect a China Internet world with wide coverage, rapid growth, many innovations and excellent environment. At the beginning of 20 12, nearly 50 mainstream media websites joined the tide of restructuring and listing. People's Daily Online successfully landed on the Shanghai Stock Exchange on April 27th, creating two firsts in China's capital market: the first news website listed on domestic A-shares and the first media enterprise listed on domestic A-shares as a whole. As early as 2009, 10 key news websites such as People's Daily, Xinhuanet and CCTV were listed as pilot units for enterprise restructuring. After the Sixth Plenary Session of the Seventeenth Central Committee proposed to establish a modern enterprise system and support state-owned cultural enterprises to face capital market financing, a number of listed cultural enterprises emerged, such as bestv, Dida Media, Jiangsu Phoenix Media, Changjiang Media and Zhejiang Newspaper Media. Now the listing of People's Daily Online has further promoted this media reform. Among the representatives of the 18th National Congress, two representatives from online media appeared for the first time, which also reflected the importance and support for the development of online media.
Some analysts believe that the successful listing of People's Daily Online will lead the listing tide of mainstream media websites. Through listing, market competition, commercial operation and diversified development, we are expected to see a more dynamic new media "national team" on 20 13. In 20 12 years, Microsoft and apple almost updated their products across the board; Facebook, Yahoo, Microsoft and Google have all fought for the mobile Internet. In 20 12, the mobile phone surpassed the desktop computer for the first time and became the largest online terminal in China. Facing nearly 400 million mobile phone users, nearly 2,000 smart phones and hundreds of kinds of tablet computers, many Internet companies "entered" the mobile Internet last year, but "left" this year without joining. A number of Internet companies represented by Baidu, 360, Shanda, Tencent, Sina, Netease and Renren are competing to make efforts on the mobile side. Smart terminals, cloud open platforms, browsers, mobile applications, mobile phone maps, QR codes ... all involve hardware and software.
With the popularity of smart phones, the mobile Internet will make full use of the unique number and the natural advantages of positioning people to guide the personalized development of one-to-one precision marketing and lead us into personalized commercial times. Science and technology are developing rapidly, but the network speed can't keep up. According to Akamai's data, China's average network speed of 20 1 1.4 Mbps lags behind the global average of 2.7Mbps for 20 12 years. In order to improve users' network speed and speed up the broadband development in China, the Ministry of Industry and Information Technology focused on the broadband popularization and speed-up project, and jointly studied the "Broadband China" strategy with the National Development and Reform Commission and other departments. Recently, the broadband rate test method for fixed broadband access and the user's online experience for broadband rate test method have been released to standardize the broadband market behavior and give a fairer broadband rate judgment standard.
Meanwhile, China has accelerated the deployment of 4G networks. During the "20 12 World Telecommunication Exhibition" hosted by ITU this year, the China government officially announced the 2.6GHz full TDD spectrum planning scheme for the first time, which accelerated the domestic 4G commercial process. Hangzhou became the first city in China to open its 4G network to the public. 12 18, China Mobile started the commercialization of TD-LTE network in Hongkong, and realized the interworking of 4G signals with Shenzhen ... It seems that the dream of downloading songs and watching videos in one second will soon come true. Big data originates from the rapid development of virtual network and the rapid networking of the real world. With the advent of the cloud era, the rapid development of mobile Internet and Internet of Things, the rise of social networks and the explosive growth of intelligent networking devices, people's perception of the era of big data has never been as strong as it was in 20 12 years. Big data technology makes it possible to quickly extract valuable information from massive data, and data-driven decision-making has become a fashion and new idea. Information and communication technology companies, especially large Internet companies, have begun to make strategic arrangements for the storage, processing and application of big data. Baidu, Tencent, Taobao and China Mobile have all built their own data center projects, and their achievements are measured by capacity and data processing technology. According to the estimation of relevant domestic institutions, the potential market size of big data in China is expected to be nearly 2 trillion in the future.
Big data technology originated from the Internet, which is the necessity of digital development. It mines data, information, knowledge and even wisdom. It combines humanities, society, information and other sciences; Support is fine management, precise service and subtle discovery; It also gives human beings a new powerful tool to know themselves and transform the world. 20 12165438+1October1"Singles' Day" hit the weekend, detonating the "last price war of 2012" in the e-commerce industry. Tmall, Suning.cn, Yixun.com, Yougou.com, JD.COM, 1, Gome and many other e-commerce companies lead the shopping frenzy. On the day of the "Double Eleven" event, Alipay transactions exceeded 65,438+billion, with a turnover of 1, 9 1 billion yuan.
The dispute over e-commerce is almost one of the main themes of the Internet that runs through 20 12. Not to mention the war between JD.COM, Gome and Suning, Taobao Mall was officially renamed as "Tmall" at the beginning of the year, aiming to build the ultimate landmark of B2C (business-to-customer). 65438+ 10, Yixun.com, an e-commerce company owned by Tencent, announced that it would enter Chongqing and Chengdu with a huge sum of 1 100 million yuan, aiming to catch up with JD.COM Mall. 1 Store was transferred to Wal-Mart, and the two parties were deeply integrated. Netease also launched an online sales platform for health care products and nutritional products. In 20 12 years, the transaction volume of Taobao and Tmall exceeded 1 trillion yuan, equivalent to 5.4% of the total retail sales of social consumer goods in 2010/year. 20 12 how many people in China have used social networks? The answer is more than 400 million, which is close to 1/3 of global social network users.
By 20 12, Weibo has n platforms with more than 300 million users. There are more than 60,000 government affairs in Weibo, and the traditional media are "fiercely competitive". Even the the State Council Gazette has been published, and Weibo, the People's Daily, has won the "Special Tribute to the Media of the Year" award of the CCTV Rule of Law Channel. During the 18th National Congress of the Communist Party of China, Weibo became an important tool for communication between Party representatives and netizens. Hundreds of foreign government agencies have set up Weibo in China. As for the benefits that Weibo may bring to enterprises, it is immeasurable. Weibo has become the most important social media in China. It is worth noting that in 20 12 years, more than 80% Weibo users logged in through the mobile terminal. In fact, mobile social applications are entering our field of vision and mobile phones in various forms. The various characteristics of smart terminals also seem to provide more ways to play mobile social interaction than wired Internet social interaction. Take WeChat, which was born last year, as an example. It killed short messages and even QQ. In March this year, the number of users exceeded 654.38 billion, and the number of users increased by 654.38 billion in less than half a year. At first, Google, Baidu and sogou were the three pillars. Later, Qihoo 360 changed the market structure. A search engine war has triggered a discussion on technical aspects, industry agreements, user privacy and security. 20 1 2165438+10/under the organization of internet society of china, Baidu, sogou, qihoo 360, Tencent, Netease, Sina, instant search, etc. 12 companies signed the self-discipline convention on internet search engine services.
Gentleman's agreement calms the smoke and highlights innovation is the last word. Baidu has reached cooperation with Apple, Sina, Dell and other companies, focusing on the mobile side and adjusting the mobile search ranking algorithm. Immediate search pays attention to authority, and cooperates with the US Food and Drug Administration to launch "Drug Safety and Immediate Query". Sogou search launched the first knowledge base search engine "Knowledge Rubik's Cube" in China, presenting users with rich and accurate search results. ...
It is expected that search engine service enterprises will carry out the convention to the end and bring more gospel to users through continuous innovation. On 20 12, a number of banks lowered their online banking fees and started a price war. Fierce competition has spawned a large number of new business varieties, such as "account payment" of CCB, B2C interbank payment platform of ABC and so on. In addition, the innovative development of networked microfinance has also brought good news to many small and medium-sized enterprises.
At the same time, the era of mobile payment has arrived. China Unicom and China Merchants Bank launched the first mobile payment product; China UnionPay cooperated with UC Vision to launch UnionPay mobile secure payment solution based on UC browser; China Postal Savings Bank launched "Huiyida" in rural mobile payment business to meet the needs of rural users; China Mobile announced that it will cooperate with China UnionPay to launch NFC (Near Field Communication) mobile payment service next year. Recently, the central bank issued a series of technical standards for China's financial mobile payment, covering 35 standards in five categories: application foundation, security, equipment, payment application and networking. Mobile payment has officially entered the track of standardized development. As consumers, whether it is the competition of online banking or the innovation of payment, we are happy to see it.