At the end of 2002, building TV was introduced into China, and Shanghai quickly formed a commercial building LCD TV network. 17 inch multifunctional high-definition ultra-thin LCD TV is installed in white-collar office buildings with high consumption capacity and elevators or waiting halls in crowded commercial buildings, and automatically plays high-grade commercial advertisements, entertainment information, public service videos, etc. Most of them use DVD players to play advertisements repeatedly, unattended, automatically, and can start and stop regularly, and are equipped with wireless synchronous tracking technology to ensure their synchronous operation. The LCD TV network of commercial buildings has begun to take shape in Shanghai, with LCD screens installed in high-end commercial buildings and supermarkets as advertisers and centralized image promotion as profit points.
At the beginning of 2003, FocusMedia, the largest building TV company in China, was established, which quickly gained the favor of venture capital, created a new record of private financing for domestic media, and promoted the construction and operation of Focus's simulcast network in domestic commercial buildings. In 2005, Focus Media acquired Frame Media and successfully listed on NASDAQ, which became a landmark event in the development history of China building TV.
In July 2005, Shanghai Public Video Information Platform and Guang Bei Media City TV Information Platform also began to enter the field of building TV. Relying on traditional TV media resources and digital technology, the public places in the building are selected through wireless digital signal transmission and broadcasting space, and the large-size LCD TV screen is used as the terminal to play information in real time. The target audience is urban floating population, and the content of communication is provided by TV stations and professional production companies. In addition to broadcasting TV news programs, it is supplemented by daily practical information to meet the viewing needs of city TV. The communication technology adopts advanced DVB-T digital TV terrestrial broadcasting technology.
June 5438 +2006 10, Focus Media acquired Juzhong Media, the largest competitor in China, at a high price, occupying the largest share of the building LCD advertising market. The domestic building TV industry is highly monopolized, and its sales performance is climbing all the way. Focus Media already has commercial building video media, store terminal video media, apartment elevator media, outdoor large-scale I. ED color screen media, cinema advertising media, online advertising media and other media networks that can be organically integrated with each other. At present, the media network operated by Focus Media has covered more than 100 cities and 100 terminals, covering more than 200 million mainstream consumers in cities every day, making it one of the most mainstream media platforms in China.
At present, building TV has basically covered first-and second-tier cities in China, and gradually spread to third-tier cities. Most of China's building TVs are set in high-end office buildings, high-end hotels, high-end apartments, fitness centers, golf courses, airports and other places where people gather, with the urban population as the core target group and covering the most extensive high-income groups in China. Now the coverage has gradually expanded to supermarkets, hospitals and other crowded places, and even extended to ordinary residential buildings, using people's waiting time (waiting for elevators) to create economic value. The audience of Louzi TV has changed from the "three highs" characteristics of high income, high education and high status to the gradual popularization and popularization, striving for more audience groups, locking in and accurately refining the target audience groups will surely become the way for Louzi TV to expand its influence and realize its target value.