Automobile manufacturers and organizers can intuitively understand the success of their own exhibitions through the survey of audience satisfaction at auto shows, and make an objective and true evaluation of product operation and related work.
1, survey method
Offline Interception Access and Wechat Network Questionnaire
Offline interception: the interviewer intercepts the exhibitors at the exit of the exhibition hall and fills in the questionnaire through the research tablet.
Wechat online questionnaire: set up a questionnaire at the booth to fill in the QR code, and invite exhibitors to scan the code to fill in the questionnaire.
2. Respondents
Non-related industries, exhibitors who have been exhibiting for more than 60 minutes.
3. The content of satisfaction survey
How to measure customer satisfaction scientifically after determining the survey method and survey object? According to the experience of many exhibitions' satisfaction surveys, the information consultation of Shangshufang needs to find out the key factors that affect customer satisfaction from the customer's point of view, and obtain effective satisfaction evaluation indicators from them. In addition, it is based on the core purpose of exhibitions and related services to design customer satisfaction questionnaires, so the information obtained is effective.
* * Exhibition Customer Satisfaction Questionnaire (sample)
1. What's the purpose of your participation in this auto show?
2. How did you learn about this exhibition?
3. What model are you concerned about?
4. What are the vehicle elements that you are most concerned about?
6. Please evaluate the services provided by this exhibition (1- 10).
L exhibition place
L exhibition hall hardware facilities
L exhibition promotion activities
L exhibition organizer
L exhibition exhibitors
L parking service
L convenient transportation
Accommodation arrangements
L catering service
L sanitary environment
7. Do you have a car purchase plan?
8. What is your car purchase budget?
9. Your overall evaluation of this auto show (1- 10)
10. Will you continue to attend the next exhibition?
1 1. Your basic information.
This paper is jointly produced by Shangshufang Information Consulting and Shenzhen Satisfaction Consulting Company (SSC). As an independent third-party research institution in China, Shangshufang Information Consulting has conducted many satisfaction surveys in recent years, including customer satisfaction surveys of gift exhibitions, manufacturing exhibitions, supplier satisfaction surveys and consumer satisfaction surveys. The survey project covers more than 50 cities in China/KLOC-0, and is conducted by telephone survey, online questionnaire, on-site interview, in-depth interview and focus group.