The most significant difference between B2B and B2C is that B2B enterprises have multiple decision makers, who need longer time to decide what is suitable for their own companies. In contrast, individual B2C consumers are more likely to make impulse purchases for themselves.
What are the channels of B2B marketing?
Search engine optimization (SEO): SEO is a process of improving the ranking of websites in search results through a series of strategies. When you invest in SEO, you can help your B2B business rank higher in search results and bring more traffic to your page. Considering that 7 1% of B2B customers start product research on search engines, this is a valuable strategy that can help you attract more customers to your website.
Pay-per-click advertising (PPC): Pay-per-click advertising appears at the top of search results, above the organic list. These advertisements can help you attract B2B companies that are closer to transformation. This is a good strategy for B2B enterprises that want to capture more qualified customers.
E-mail marketing: E-mail marketing includes sending customized content to the audience and cultivating the audience's transformation ability. Through e-mail marketing, you can establish one-to-one contact with potential customers and send them valuable information so that they can convert.
Content marketing: Even if a company knows that they need your product or service, they may not be fully familiar with how things work (especially products like software). By creating content, you can help fill knowledge gaps and provide useful information for these enterprises. They will regard you as an authority and spend more time understanding your business.
Web design: Your website is the first impression the company gets from your company. You need to invest in a modern custom design to help your enterprise stand out from the competition. When you have a beautiful design, you will attract more clues and make them stay on your website for a longer time.