But finding target customers is not easy. At first, Sung Hoon Lianfeng was given a cold shoulder in the banking industry. Xu helped with campus recruitment with BOC International and conducted business etiquette training for China Construction Bank, which was far from the original idea.
However, Xu's "Wall Street Training" has been echoed by some cutting-edge securities companies such as Dapeng Securities. Xu took domestic securities to Wall Street to "learn from the classics", which began to be recognized, but it was expensive and brokers could only do it occasionally.
In March, 20001,BOC International sent a group of bankers to new york for training, and Goldman Sachs, who was in charge of receiving them, invited the trainers of Amt, its perennial outsourcing training consultant, to give them a 7-day lecture on valuation and pricing model. Emt's professional training makes Xu Guoqing shine.
Introduce emmett
Adkins Machete &; Toy Ltd) is a well-known investment banking training institution on wall street and the city of London. The company has two partners (Catherine adkins and alastair Machete), both from JP Morgan Investment Bank, a noble family on Wall Street. Later, they started their own financial training, especially in enterprise valuation and pricing. Goldman Sachs, Morgan Stanley, Credit Suisse First Boston, ubs warburg and Deutsche Bank are all its customers. Two years ago, Norman Doyle, former vice president of Columbia University Business School, also joined in and attracted financial managers from some Fortune 500 companies to emmett's class.
Xu's insistence made Emmett take a step to try. On June 5438+ 10, 2002, Alastair gave a lecture on valuation and pricing model to 20 bankers from Guotai Junan and Guo Xin. As a result, China students' enthusiasm for learning greatly exceeded his expectations. On May 16, alastair visited Shenzhen again. After a week-long training course, alastair gave Xu Guoqing a small silver pot to hold wine when hunting. Obviously, his attitude towards the China market has changed a lot: "The students are full of interest. As long as you walk around the room and talk to them, you will learn a lot of interesting information. "
Not only alastair is satisfied, but Li Huaqiang, general manager of Guo Xin Securities Shanghai Branch. Li Huaqiang, who is in her twenties, still fiddles with those dizzy spreadsheets every night. He admits that it is difficult to be familiar with these models, but this level is necessary because this is the development trend of the whole industry tomorrow. "Guo Xin sent six people to train this time. The cost is not low, but it is worth it." Li Huaqiang said. Wang Xianyun of CMB International Finance Company wrote to tell Xu Guoqing that he had just finished studying valuation and pricing analysis in Shenzhen, and as soon as he returned to Hong Kong, he used it to solve a big problem in business negotiation with customers.