Scientists have also done an experiment about color and shape: when people observe an object, in the first few seconds, people pay more attention to color and less attention to shape. After a while, people pay less attention to shape and color. It can be seen that color often causes the audience's preconceived "first impression".
Different colors will also bring people different psychological feelings, such as a certain brightness of red gives people a feeling of excitement, blue gives people a feeling of tranquility. These characteristics of color make it play an important role in the display of shops, and color often becomes a priority factor in the allocation and classification of goods in shops. In the process of learning display colors, we should first master some basic principles of colors, then understand the knowledge of color collocation and combination of clothing display, and then enrich our color feelings through actual accumulation, so as to easily reach the realm of store color design.
Learning the basic principle of color is to understand the basic rules of color collocation. Like other disciplines, color matching has its own rules.
[Photo 1] Same brand, different colors of windows give you different feelings. Similarly, under the same product, style and window structure, the change of color will still produce completely different visual effects.
[Figure 2] Changing the clothes in the middle of the left picture into yellow to form the effect of the right picture, whether it is intuitive observation or the relevant actual data made by the author, the whole store has become energetic, and the number of customers entering the store and the stay time have greatly increased. The reason is that people's visual perception habits are naturally more sensitive and yearning for bright colors, which often symbolize emotions such as light, safety, warmth and joy.
Developed countries have a high foundation of image education and a high comprehensive aesthetic ability of the whole people, but the whole color consulting industry is still progressing at an alarming rate. Let's take a look at our neighbor Japan. This industry has developed for twenty or thirty years, not only because of its high social status and good economic income, but also because this industry is a cause to help people become beautiful, and people's demand and confusion for beauty are endless. Quite a few applicants just want to enhance their aesthetic ability. We believe that economic globalization and foreign development will definitely affect China, and the image consulting industry will also fill the gap in China.
With the increase of domestic consumers' income, people's requirements for self-image are getting higher and higher, and personalized and scientific modification methods are needed. At the same time, China has a population of 65.438+0.3 billion, so it should be said that the service audience of this industry is huge, and the development space of this industry is infinite. There is an entry period, a development period, a peak period and a decline period. Personal image consulting industry is currently in a rapid development stage in China. For any product, it is the best time to intervene in the development period.
In 2000, the color consulting industry was in the embryonic stage in China. At this time, some color studios imported from Japan appeared in China, and the imperfect technology affected the development of this cause in China. The technology of the early industry not only lagged behind the developed countries for 25 years, but also failed to completely solve the problem of color season classification standard for yellow people, resulting in a lot of misjudgments, and even made the guided people mistakenly think that color consulting technology is just an unrealistic concept and can not bring real help to people in image. It causes people to misunderstand the color consultant, and even thinks that the color image consultant only instructs others to dress by comparing several pieces of color cloth. It is precisely because these early consultants failed to master the correct professional skills, could not really profit from color consulting projects, and had to sell other commodities as support, which made the color consulting market more and more mixed and the reputation of customers was not high, thus forming a vicious circle and leading to the closure of a large number of so-called color studios.
Applicable people
1, graphic designers, web designers, bedroom designers, hair stylists, fashion designers, gardeners, clothing company related personnel and other designers who need color technology and want to improve.
2, beauty, hairdressing, makeup, modeling, clothing and other industries practitioners or operators, want to upgrade their majors, improve their business and business grafting.
3. Ordinary people who love beauty and want to improve their image and aesthetics.
4. I want to be a color (image) consultant with stable income, high salary and fashion.
5. People who want to start a business in the color fashion industry and make achievements.
Career direction
Students come from all walks of life and the employment situation is suitable for people. Judging from the technical application and personal development of these technical masters after learning, they can be roughly divided into three categories: 30% set up their own color studios to engage in independent business activities, and 30% used theory and technology to graft projects in their own enterprises to increase new profitable projects for enterprises, such as clothing industry, beauty industry, cosmetics company, design industry and so on. Most of the remaining 40% are professional image consultants who use this technology to find new development directions and jobs for themselves.
A wide range of fields that color consultants can set foot in.
1, personal color map consultation
Professional name: color consultant,
Professional characteristics: freedom and fashion.
Services available: (1) personal color rule diagnosis;
(2) Diagnosis of personal style rules;
(3), the best makeup diagnosis and style accessories guidance;
(4), occasion dress guidance;
5], hair style guidance and silk scarf method;
[6], professional image positioning;
Once, basic wardrobe collocation;
Accompanied by color consultant, shopping, etc.
2. Environmental color consultation
Professional name: color consultant,
Professional characteristics: respected white-collar workers.
Services available: (1) Office color consultation and design;
(2) color consultation and design of shops and window displays;
(3) The overall color style design of the room;
(4) color consultation and design of celebration activities;
3. Product color consultation
Professional name: color planning designer,
Professional features: authoritative design experts.
Services available: (1) product color theme planning;
(2) product color marketing planning;
(3) color consultation and design of product packaging;
(4) color consultation and design of series products
4. Color Entrepreneurship (Studio)
Professional name: color consultant trainer, color consultant,
Professional characteristics: a boss with rich profit prospects.
Items that can provide services:
(1), personal color diagnosis training;
(2) Personal style diagnosis training;
(3), the best makeup diagnosis training
(4), internal training;
5], color consultant training and certification;
[6], accompanied by shopping services;
(7) Private color consulting service;
5, city, building color consultation
Professional name: color planner,
Professional characteristics: senior, high-paying and part-time job.
Services available: (1) color guidance for architectural design;
(2) color consultant for urban construction planning;
In addition, you can also show your color skills and talents in clothing, decoration, decoration, gardening and other fields. In short, color consultants can set foot in a wide range of fields.