It can be said that most matchmaking agencies belong to the former category, and the main way to make money is membership fees, but the disadvantage is that the number of members is limited.
The latter is a dating website, and its income is relatively large. In addition to membership fees, there are advertising revenue and blind date activities. The best three in China are Lily Net, Jiayuan and zhenai.
In order to cultivate the market, most dating websites provide free services, but the problem that the profit model of dating websites being explored is not clear enough is attracting widespread attention in the industry. According to international practice, the profit model of such websites will mainly rely on collecting membership fees. Lily. Since 2005, com has rapidly accumulated a number of users. After 2006, few dating websites can become bigger. The first few big websites have attracted a large number of users, and the cost of winning users is getting higher and higher.
At present, the domestic dating websites adopt two completely different modes, which are from eHarmony and Match, the largest dating websites in the world. The former focuses on the professional mental matching test system, while the latter mainly searches and screens through data.
Jiayuan takes the match route, achieving the largest market share in China. Lily. Using eHarmony for reference, com has independently developed a set of mind matching system, which provides users with matchers through the matching of personality characteristics between people.
The advantage of the latter is that a user may need to meet 100 people when looking for a partner on an ordinary website, but may only meet100 people on Lily.com, which reduces the user's time cost. This model is actually helping Tian find users who are really valuable to him. These users who have passed the half-hour mate selection test have a real desire to choose a mate and provide complete and true information. Finding these users with a certain economic level, education level and social status is the most valuable user group from a commercial point of view.
In this first echelon, they are all at the level of just profitability and close to profitability.
At present, Lily.com has achieved balance of payments. According to Tian, Lily Net's current income scale is tens of millions of yuan. The main income comes from offline activities and online value-added, and the ratio of the two is close. It is estimated that the online income of 20 10 is greater.
The market is huge, and you will know the fire when you watch If You Are the One. The path of money is gradually clear.
I hope it helps you.