Baidu, Alibaba and Tencent, who is the best?
Many people may choose Tencent. Because, in the past two years, its WeChat has been too hot. However, I want to say: Alibaba.
Alibaba Group also has many businesses, and the number may not be less than Baidu. But the difference between Alibaba and Baidu is that most categories use their own brands. Such as: Tmall in brand stores, Alipay in mobile payment, Taobao in C2C e-commerce, Gaode in map business, Ant Financial in wealth management business, rookie network in logistics business and so on.
Everyone is familiar with these brands, and they are all veritable expert brands. Even the controversial "Taobao" is a veritable expert brand that can find bargains.
Therefore, on the road of "owning a group of expert brands", they are better than Baidu. This is the first reason why they can continue to live in the future.
The second reason why Alibaba can survive in the future is "platformization". It not only has a number of "expert brands", but also will be a powerful platform. Because Alibaba has all the elements that a platform company needs.
What elements should a platform company have?
I summed it up as "four magnanimities": massive customers, massive partners, massive funds and massive projects. Among them, even if there is no one, it is difficult to become a truly powerful platform company. This is why it is impossible for all enterprises to be platform companies.
Fortunately for Alibaba, most of its businesses are platform-based businesses, integrating massive customers, massive partners, massive capital and massive projects. So Ali's future life will still be very easy.
Haier's platformization is also to realize the "Big Four", that is, a large number of projects are born through the "survival competition" of more than 2,000 small companies, and then Haier Group is responsible for raising a large amount of capital, integrating a large number of partners and investing in these projects, thus attracting a large number of customers.
However, it is hard to say whether their transformation can be successful. We can only bless Haier and wait and see. However, from their transformation, we can at least learn one thing: when you have no chance to build an expert brand, you should quickly transform into a platform company.
Remember this sentence, your business can live at least 50 years longer.
The truly powerful people in the future are either experts or leaders. Others are either eliminated or work for these people.
The same is true for an enterprise. If it wants to be strong in the future, it must either have one or a group of expert brands or make itself a platform. Other enterprises will be eliminated or work for them.
Don't envy Samsung, Samsung's tragedy is being staged; Don't learn from Baidu, Baidu has planted a curse for itself.
Their reason is very clear: they are erasing their "expert brand" and failing to create a powerful "platform".
Future success only belongs to expert brands and platform companies. Remember this sentence and be good at carrying it out. I believe your business will live at least 50 years longer.
The development of the Internet has not only brought technological changes, but also brought convenience of collaboration and transparency of information. Enterprises are losing their original competitiveness, and platforms will replace enterprises as a foothold for people to achieve collaboration. In the future, you may not belong to any company.
? Uber does not have its own car, only a car platform; Ali has no goods himself, just a trading platform; Weibo itself does not produce content, it is a content platform ... Where are the talents? Is it not necessary to organize in the form of an enterprise, but in the form of a platform? In fact, going back, the organizational form of "enterprise" was originally produced in socialized mass production.
The platform plays the role of basic service provider and resource dispatcher in this system, such as "credit system, user system, commodity system, transaction process, computing power and service standard" provided by Taobao for merchants on the platform. Front-end employees and teams in vertical markets, vertical applications or enterprises have created flexible and diverse products and services. This is largely because the platform that integrates technical modules or encapsulates business process modules simplifies the cooperation on the platform, and the operation of the whole system of "big platform+small front end" also shows strong flexibility.
No matter whether you believe it or not, no matter whether you act or not, the world will always move forward and will not stop because of someone's disdain. In the future, only the platform incubation project will make the company marginalized. Because many projects are successfully hatched on the platform, it has now become an open and transparent secret.
Under the background of increasingly popular platform incubation projects, how to make their own projects stand out and successfully attract investors for commercial investment and operation has become the biggest problem faced by many project founders. Therefore, choosing a good project is not only as simple as spending a lot of material resources, manpower and financial resources, but also the operation and management of each step occupies an extremely important position.
First of all, the success of a commercial project must have strong business execution ability and business standard management ability. As an executor of a project, you must have more professional knowledge and skills, and if you lack any practical professional skills and skills, you can't play well in the project implementation. The premise of foundation directly determines the foundation of development and the expansion of project scale in the later period.
In the past 20 16, a wave of startups closed down again, or the boss ran away. They are all caught in a vicious circle of capital chain shortage after the financing money is burned out. In fact, if a project continues to make profits, it will be very beneficial to development if it really arranges financing and scale expansion. Blind and crazy expansion and unrealistic pursuit of scale have damaged the interests of the long-term development of the project and directly led to the death of the project.
At present, members sent by many companies are learning how others succeed. It is a big mistake that the so-called reasons for failure never take the time to discuss. Because only by finding the real reason of failure, seeing how others fail, and reading more and studying more, you will reduce a lot of unnecessary processes and troubles in the process of incubating the project. Standardize the business, simplify the problem of responsibility, and everything will be easy to operate, so many problems will be solved.
Einstein's equation of mass and energy (E=mc? ) indicates that a brand-new platform era has arrived, but most enterprises in China are still in the management mode of agricultural society and industrial society. How can enterprises break through their own limitations, adapt to the changes of the times and accelerate their development through "platform empowerment and consumption drive"? Tianjiu * * * enjoys the opportunity of "accelerating enterprises and making partners happy", making your energy beyond imagination, and * * * enjoys the value of "ants become elephants".
"The future has come", and enterprise development needs "empowerment". From the slash-and-burn agricultural society to the industrial society dominated by Newtonian mechanics, and then to the era of great interconnection dominated by Einstein's mass-energy equation, no matter what level your enterprise is at, you are faced with an opportunity to fly over, seize it, "Your energy is beyond your imagination"!
Looking back on the development of human economy, in the era of agricultural economy, development mainly depends on the input of labor force, F=mv, force is the product of quality and speed, and speed is uniform; In the industrial age, the fine division of labor and scale have accelerated the development of enterprises: in the platform economy age of f = ma, enterprises can make good use of the platform to be empowered, and they can achieve explosive growth of geometric level, that is, E=mc? Energy is the square of mass and the speed of light.
The difference between these three stages is like riding a bike, taking a car and flying. Making good use of the platform is like "flying", which can not only reach the destination faster, but also be more relaxed and leisurely. Therefore, the platform determines the development speed, quality and value of the enterprise.
Platform economy combines big data, artificial intelligence and * * *. Everything of value in the future will be digitized to form important data assets. The platform economy model will be upgraded from the S2B2C model (S is the platform, B is the merchant, and C is the consumer) that provides a single service for enterprises to the 2.0 model that empowers enterprises in all directions, that is, S2F2C? Mode (S is the platform, F is the factory, and C is the consumer)-a platform with big data empowers enterprises, and enterprises provide services to users.
With the in-depth application of the * * * enjoyment mode, the platform economy will be pushed to the 3.0 mode, that is, C→F←S(S is a platform, F is a factory and C is a consumer), F is the center of the mode, the needs of consumers will be perceived by enterprises at all times, and the platform will provide all-round empowerment for factories, thus realizing a brand-new era of platform economy with "platform empowerment and consumption drive".
Entrepreneurs also need to have "cloud thinking" to adapt to the development of globalization, data and intelligence, identify their own advantages and strengths, give play to their own strengths, and then empower themselves with the help of the cloud platform to make up for the shortcomings in business operations.
Lu Junqing, Chairman of the Board of Directors of Tianjiu Holding Group.
Now for enterprises, the platform determines the speed. An enterprise only has good products and can only ride bicycles; If there is a good business model, bicycles can become cars; With the support of the platform, cars can become airplanes. A good business model can accelerate the development of enterprises, and if there is a good platform, enterprises can accelerate again. The platform can not only accelerate the enterprise, but also make the boss happy.
After thirteen years, Tianjiu * * * Enjoy Group has built a global super business platform-Tianjiu * * * Enjoy Investment Fair. It can be said that Tianjiu Investment Fair has been doing "turning ants into elephants" for thirteen years, so it can maintain its vigorous vitality. After more than 100 sessions, it has attracted more than 654.38+million entrepreneurs, promoted many cooperation contracts, and made every effort to integrate funds, resources, talents, technologies and projects across the country and even around the world.
Tianjiu * * * enjoys the entrepreneurs' sign-in at the investment fair.
As an incubator of private enterprises in China, Tianjiu * * * takes "accelerating for enterprises and making partners happy" as its mission. In the past three years, it has successfully hatched more than 30 globally operated high-growth enterprises, such as Zhixiang Bicycle, Han Bang Tailoring and Bee Shopping, and has more than 65,438+000 wholly-owned and holding companies in 38 cities around the world.
There is no doubt that we are in a rapidly changing world, with new technologies, new models and new ideas emerging one after another. Platform economy has become an irresistible historical trend. In Lu Junqing's words, the tide is a galloping horse. You chase its ass, you'll never catch it. Only when you get on the horse can you run as fast as a horse.
This is the case with Tianjiu * * * Enjoy Group. Under the brand-new platform economy mode, it has created an excellent and irreplaceable enterprise acceleration platform, which is one step ahead and creates more possibilities for the wonderful internet plus era.
Tianjiu * * * will be a platform to empower enterprises and a global O2O business social platform to "let a large number of entrepreneurs get together to enjoy * * * * *". Using entrepreneur big data, Tianjiu * * * will be able to lead enterprises to lay out the platform economy 3.0 model in advance and help enterprises realize the explosive development of "platform empowerment and consumption-driven".
Tianjiu * * Enjoy Club-Tianjiu * * Enjoy Holding Group has been carefully built for 26 years and consists of six high-end business platforms: Tianjiu Business Incubator, Tianjiu Enjoy Club Investment Fair, Tianjiu Enjoy Club Network, Global Club Network, China Enterprise Service Alliance and Global Chamber of Commerce Alliance.
The compatibility of the six platforms enables Tianjiuhui to provide all-round services for enterprises and entrepreneurs, with the mission of "accelerating enterprises and making partners happy".
First of all, Tianjiu * * * will have the strongest enterprise incubation ability. As long as you have resources in a certain direction, Tianjiu * * will be able to incubate it into a fast-growing excellent enterprise.
If you have a quality project, Tianjiu will help you go public; If your company or project wants to be merged by a listed company, Tianjiu will help you connect with the listed company; If you have a successful business model, Tianjiu will help you quickly copy it to China and the world; If you have a team and contacts, you can participate in the global joint venture of successful models. If you have idle funds, you can make portfolio investment in several parent companies with successful models.
And all this, you don't have to pay Tianjiu, Tianjiu can also give you strategic investment and realize the value of "ants turning into elephants" with low risk.
Secondly, Tianjiu * * * will hold a national CIFIT every 65,438+00 days, and a regional CIFIT every month in 36 largest cities in China, with tens of thousands of billionaires participating, attracting more than 300,000 entrepreneurs across the country. Let entrepreneurs from all walks of life fully communicate and form a stronger circle of contacts.
Third, Tianjiu * * * enjoys Tianjiu * * * online service platform, and is committed to creating a mobile business platform other than O2O for millions of entrepreneurs. On this platform of real-name registration system, users can truly communicate with each other in good faith, and member entrepreneurs can become your partners. Every time you share, there will be new concerns, applause and collisions of ideas. It is easy for entrepreneurs to form strong social relations when they start businesses here.
At the same time, Tianjiu * * * enjoys gathering top business wisdom at home and abroad, refining the most cutting-edge business insights, and providing you with the most valuable business think tank, decision-making reference and consulting services in the circle.
Fourth, the Global Chamber of Commerce Alliance initiated by 27 former presidents/prime ministers is committed to building an online and offline business cooperation platform for global chambers of commerce and their member enterprises.
Fifth, the Global Clubs Alliance provides landing reception services for member entrepreneurs in 36 big cities in China and 36 overseas countries and regions, and assists in cooperation and docking and high-level public relations. Let the excellent projects of the enterprise be implemented globally and nationwide, and cooperate with Tianjiu * * * to make your business worldwide.
Sixthly, China Enterprise Service Alliance chooses one or more first-class enterprise service organizations in various sub-sectors such as finance, marketing and consulting to provide one-stop services for its member enterprises, which can significantly improve the efficiency of its members in obtaining commercial services.
If you want to join the Tianjiu * * * Club, the company owners or powerful individuals and groups with a registered capital of100000 or above can contact 1660134263 or add Tianjiu166 for docking!
Join the "Tianjiu * * * Enjoying Meeting", release your energy, and join hands with thousands of entrepreneurs to develop together and live in harmony.
There will be no more companies in the future, only platforms;
There are no bosses in the future, only entrepreneurial leaders;
No more employees, only partners!
? -Premier Li
Don't refuse people who invite you to study.
It's your pleasure to know them.
They are all important people in your life.
If you don't learn, you won't be rich for long. If you don't learn, you will never be poor.
1 1 1 Wang Jianlin
Don't refuse to visit people who keep selling and introducing projects to you, because 99% people can't understand the emergence of new business opportunities. ?
—— Ma Yun