I can only say that I am lucky in my life, because I have the best teachers and the best leaders in the world. You may not see their names in Fortune magazine, their names may not go down in history or appear on the list of world celebrities, but it is they who make my life so colorful today. They always seem to be by my side, as Dr. Buckminster Fuller said, "always in a pinch!" My only wish is to pass on everything I have learned from them to benefit others, so as to show my respect for these teachers.
Among the people and teachers who gave me encouragement and help, I want to thank Irene, my wife, who gave me unremitting support and made me realize the true meaning of pure love. And my son Benjamin, whose inspiration and encouragement are by far the most amazing to me (www.mtachn.com provides full version reading). My dear friend Robert Toru Kiyosaki helped me finish this project with extraordinary wisdom. Without him, I may not have found my life position so far. For me, Jim Kiyosaki has always been a beacon to guide me forward. I got a lot of information from him and got his full personal support. Thanks to my father and grandfather, they were and still are the best-selling dogs. They taught me how to be a brave, honest, humorous and persevering person. My mother and grandmother showed me the power of love and commitment. My brother and two sisters, they have always been my best friends and my best propagandists. In addition, I would like to thank my business guide Robertson aitel. Without him, I might still be driving a tractor in Ohio.
Thanks to my friend David Eric, who spared no effort to give me good advice and guidance. I also want to thank all my friends who supported me, who made it possible. They are Wayne and Lynn Morgan, Keith Cunningham (super watchdog), Herman Wright (champion dog seller), Richard and vilani Dan, P·J· Johnston and Susie Devine, Paul and Wendy Birkin Hankam, Carol Lacey, Lawrence West and Jayne I.
I especially want to thank Karen McCready, who is a genius in writing. She made selling dogs readable, concise and easy to understand. Over the years, she finally described what I wanted to say correctly. Thanks to Mike Reynolds and his team, for designing this website, and for their efforts in this book.
Of course, I also want to thank Einstein, who combined art, humor and creativity perfectly, giving the dog-selling rich father life and innovative spirit.
Poor dad's advice
When I came back from the Vietnam War, I thought I should decide who to listen to (www.mtachn.com provides full version reading). Should I follow in the footsteps of my rich dad, or should I continue to follow the old path of my poor dad? My biological father said, "You should go back to school to study for a master's degree." I asked him why he wanted to study for a master's degree. He said, "This way, you can get high marks on the GS score line and find a job with higher salary." So I asked him, "What's the GS score?"
My father went on to explain that GS stands for "government service", and a high degree of education helps to get a higher GS score, which means a higher salary. At that time, I was still serving in the United States Marine Corps, and moving from one government agency to another was really not my first choice.
I love the navy very much, but I don't like the personnel system in government agencies. A person's promotion always depends on his age, education, tenure and other factors that he can't grasp. I have witnessed many officials with poor abilities being promoted, while those with better abilities have not been promoted. The former are "obedient" people, not excellent leaders.
My father's suggestion that I go back to school is nothing more than letting me re-enter the government department and work for the government at a higher salary level, which really doesn't excite me. I want to find an opportunity to achieve personal development by my own financial management ability, rather than relying on school grades and government wages. I absolutely don't want to be employed by a system in my lifetime, and let this system decide how much money I can earn, what kind of benefits I can get, who is older than me and has a higher position, when I can retire and how much money I can get after retirement.
Rich dad's advice
I told my rich dad that I was determined to go his way-doing business. Instead of encouraging me to go back to school, he said, "If you want to enter the business world, you must learn how to sell first.
Learn to sell? "I said," but I want to be an entrepreneur. I want to be like you (www.mtachn.com provides full reading). I want to own a big business and hire many people to work for me. I want to invest in real estate and own land and high-rise buildings. I don't want to be a salesman.
Rich dad just laughed at me for being naive and ignorant.
What are you laughing at? "I said," what is the relationship between sales and enterprise construction, personnel management, fund raising and investment? "
Rich dad smiled again and said, "inextricably linked."
A change of attitude
In the book Rich Dad, Poor Dad, readers can understand that I was brought up by an educated parent. My family thinks that we should strive for a master's degree or even a doctorate.
A high degree of education is endowed with an extremely lofty status, and at the other end of the scale is a salesman (www.mtachn.com provides full-page reading). In our intellectual's family, the profession that the salesman is engaged in is the lowest. My rich father told me that the first step into business is to be a salesman. All of a sudden, our family's contempt for salesmen surged up, and I couldn't get rid of this prejudice from the whole body, from the mind to the heart. If I want to accept my rich dad's advice, I have to make a 180 degree change in my attitude towards sales and being a salesman.
Tin Man
A few years ago, Hollywood released a film called Tin Man. This story is about several salesmen selling aluminum siding for houses from door to door. Although this is a very funny movie, I can't laugh when I watch it. I can't laugh because the movie is so real that it looks like real life.
When I was in middle school, my parents once let two tin men into our house. These two people sat at the kitchen table with my parents and began to sell them vigorously. About an hour later, two salesmen got a signed contract. My mother filled out a deposit check when a salesman stood up, shook hands with my parents and walked to his car. The sale is done.
Then we all heard a sound, the sound of chopping wood. Dad, mom, another salesman, my brother and I all ran to the door and rushed down the stairs. Standing under the stairs is the "tin man" who has just returned to the car. He took out an iron bar from the trunk and waved it in the corner of our house.
My parents were so surprised that they couldn't even speak. They were all stunned and couldn't believe what had happened. "What are you doing?" Father finally asked. Don't worry, Mr Kiyosaki. Holding an iron bar in one hand, the Tin Man said, "We have just started our work."
Then, the second "tin man" also went to the car and took out an aluminum siding. Two men nailed it where the house was smashed. "Well," said one of them, "the work has already started. (www.mtachn.com provides full reading. ) When we collect your money, come back and finish the rest. " Say that finish, two people jumped on the car and roared off.
For several months, the corner of our house was cracked like that, and a tattered aluminum wallboard was hung. My parents are particularly uncomfortable. They have been quarreling for months and can't sleep for many nights. Landlords tried to cancel the contract, get the money back, and offered to let the other side repair the corner. I remember my mother said to me, "If your father has a heart attack because of what these two salesmen did, I will never forgive them." I'm also worried about my father's health.
The two tin men never came back to Lai. After half a year's telephone hot dialing, the aluminum siding company finally sent the contract back, with the words cancelled on it. Although my parents wanted to cancel the contract, the company refused to refund the part of the deposit that had been paid in advance and did not come to repair the corner for us, so the war continued. Our next-door neighbor has been paying attention to the mess left by this incident for months. Finally, he lost his temper, tore off the board and repaired the damaged place of the iron bar. After that, my parents stopped talking about them. As long as those salesmen are mentioned, they will definitely be called cunning, lazy, lying, opportunistic and wandering scum, and I can't wait to pile all the derogatory words I can think of on them.
It's been about ten years since the Tin Man incident, and now my rich father has suggested that I learn to be a professional salesman. When rich dad said these words to me, there was only one thing in my mind, and that was: "How can I tell my dad that I want to be a tin man?"
The best advice I ever got.
If a young man asks me what they should do when they first set foot in business, I give them exactly the same advice as my rich father gave me, that is, find a sales job (www.mtachn.com provides the full version to read). I told them that my rich father once advised me to find a job that could provide formal sales training, which was the best advice I got.
These young people don't realize the wisdom contained in this suggestion. Their reaction was the same as mine: "But I have a college degree. Shouldn't I start with management ... how can I make a promotion? "
In this case, I always tell them the story of the tin man and then tell them what my rich father said about the tin man. About "tin people", my rich father said this: "The world is full of" tin people ". There are such people in all walks of life, not just sales promotion. There are such "tin people" in education, medicine, law, politics and religion. So don't jump to conclusions about the whole promotion industry just because you have met several' tin people'. Tin people become tin people because they are not good salesmen. Manipulation, deception, pressure, pretending to be honest and a fake smile are not sales. Sales is communication. Real sales are caring, listening carefully, solving problems and providing services for your partners.
For rich dad, selling means the ability to fear and desire, while selling means running around with the same belief every day, that is, serving our partners. In his view, this is the whole meaning of sales. "Real sales or communication is not about how many orders you can win or how many checks you can get," he said. . Real sales means that you are enthusiastic about the company's products or services, and at the same time understand the needs, goals and requirements of your own kind.
Rich dad believed in the law of reciprocity, the so-called golden rule (www.mtachn.com provided the full reading). He knows very well that a person's sales ability can't be measured by commission checks alone. Instead, he said: Keep improving your personal sales and communication skills. If you can use your skills to help others, your life will also be improved. He kept stressing this point, saying, "Your wealth, power and happiness will accumulate with the improvement of your communication skills. This skill is the most important skill in your career and even your life. Use your skills to improve other people's lives, and your life will be improved. "
No matter which industry you choose, communication skills and sales skills are crucial to your success.
Great leaders are great communicators.
The main driving force that finally changed my attitude and decided to enter the sales field was that rich dad pointed out that great leaders are great communicators. Rich dad reminds me of Lincoln's extraordinary power in his Gettysburg address. Rich dad said, "He successfully promoted the idea that this war is a great cause and worth fighting for." Rich dad also mentioned John F. Kennedy, saying that Kennedy successfully promoted the idea that we should put a man on the moon in his speech on the moon landing plan. As a devout believer, rich dad also mentioned Mother Teresa and others, telling how they silently promoted a concept of caring for human beings to the world and their extraordinary ability in this promotion process.
Rich dad said, "If you dream of becoming a leader in a certain field one day, you should constantly strive to improve your sales ability, because it is this ability that makes great leaders." . It is his or her ability to promote a certain belief that has completely changed people's lives, even human history. "
Start sales training
1974, I left the US Marine Corps and went to work for Xerox. I choose Xerox because it can provide excellent sales training for employees. In fact, this is a project that they are marketing to other companies. However, in addition to their excellent sales training programs, it is equally attractive that the real classroom is in the sales office and on the street.
For me, learning sales is the most difficult thing I have ever experienced. I am a shy and introverted person. Every time I knock on someone's door, my fear is almost worse than when I was in Vietnam. In the first two years, I hated my fears and the hardships I had to go through every morning. I hate having to tell my sales manager that my performance this month was terrible and I didn't sell anything. I hate seeing my commission check, which makes me realize that I may have to make ends meet again this month. I hate learning every link of sales promotion. It is the best business training I have ever experienced. I can honestly say that the wealth, power and happiness I have today are directly related to my sales ability and communication skills.
The importance of selling dogs
Blair Singh is one of my best friends for 20 years. He is a great communicator, a great teacher and a great person. His book Selling Dogs adds a touch of humor to this boring and serious subject. Blair and I first talked about his book in 1999. At that time, we both recalled when we first started to do sales promotion. There are all kinds of salespeople sitting in the conference room (www.mtachn.com provided the full reading). Every Monday morning, we people with different personalities get together and wait for the sales manager to cheer us up. At that time, we always joked about it and snickered. At that time, Blair once said, "training a room full of salespeople is more terrible than training a room full of dogs." It was then that he proposed that a commercial sales department was like a kennel with all kinds of mongrel dogs and purebred dogs. In this way, the dog selling training program was born.
I am very proud to invite Blair Singh as a consultant for my rich dad, and I have included his book "Selling Dogs" in the series of consultants for my rich dad. If my rich father were alive today, he would be proud and happy about it. If my rich dad were here, he would definitely say to you, "Keep improving your personal sales ability and communication ability, and your wealth, power and happiness will accumulate with your communication ability."
Please come and have a look at this book. Think of this kind of reading as a kind of enjoyment and learning, and then move forward under its guidance to get the wealth you want.
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In his book The Road to Financial Freedom written by Robert Toru Kiyosaki, he proposed four groups: E (employees), S (freelancers), B (company bosses) and I (investors). Obviously, the best opportunities to accumulate wealth are concentrated on the B/I side. However, for many people, the biggest obstacle to business success and even entrepreneurship is the fear and disgust of sales and the lack of personal sales ability. If you can't sell it, you can't do any business (www.mtachn.com provides the full version). Sales and leadership complement each other, because the focus of both is to show others a better idea and persuade people to take positive action for it. I have never met a great leader who doesn't know how to sell, persuade or influence others.
For those who are not ready to enter the B quadrant, or don't want to enter the B quadrant at all, there is still an opportunity to earn income, and the biggest potential opportunity is to learn to sell. Once you master this tool, you can accumulate a lot of money from sales through royalties, equity, dividends, etc., so as to enter the B quadrant or I quadrant as soon as possible. You can get higher pay than those who keep a fixed income. You don't have to beg for a raise, and you don't have to expect others to be nice to you. You just need to go out and sell more products yourself.
My father (neither rich nor poor) and my grandfather left me a huge fortune, which is a cognitive ability. I realized that I could make income at any time, anywhere and anywhere. They made me realize that I can always make money if the products, services or opportunities I provide can meet or exceed the needs of another person. All I have to do is sell it!
If you want to succeed in quadrant B, you must become a sales dog. Otherwise, you can only dream big and accomplish nothing.
I wrote the book "Rich Dad Selling Dogs" because I have been engaged in sales-related things for 30 years. In this field, I have witnessed the incredible success of many people in the world, and at the same time many people have experienced great setbacks. As long as we deeply study and discuss some basic ideas about sales and communication, we can keep the probability of low tide to a minimum and let the climax rise continuously.
I have a dog myself. Over the years, I have found many amazing similarities between our dog friends and us humans. We can't find a better partner in this world except this man's best friend. Since ancient times, dogs have always guarded their owners, looking for food for their owners, and paying endless love and friendship when their owners are lonely. They are calm, brave, always optimistic and persistent, just like any great salesperson. If you can finish reading this book, learn from it and apply what you have learned, then you will eventually find that at least one of the following four situations will happen to you:
1. If you always like sales, your income will make a qualitative breakthrough.
If you are not satisfied with your sales promotion, you will become proud.
If you haven't done sales promotion, either consider entering this industry, or re-examine your abilities and realize how much influence you can have on the world around you.
You will consider buying a dog! In today's business world, our standard is to see who can inspire the public's greatest interest, enthusiasm and loyal support for their services, opportunities or opinions. In reality, some people earn a lot of money, while others struggle in mediocrity.
What's the difference? How can we become the winner of this battle and attract others' energy, commitment, time and money to ourselves?
The answer lies in ourselves, in our innate talents and acquired skills. As long as we have the best talents and master the most effective skills to attract and influence others, then we can get the best sales performance and earn the most money (www.mtachn.com provides full version reading)
In order to achieve this goal, we must first point out some misunderstandings.
Misunderstanding 1
To achieve successful sales performance, you must become a fierce "military dog". Only some people can do sales.
Fact 1
For a long time, the "key" to open the door to sales has always been regarded as a sacred thing. Countless books, audio-visual products and masters claim to have mastered the secret of sales and success. We dissect, analyze, systematize, specialize and "purify" sales. As a result, in the end, we are far away from the essence of sales and ignore the simplest truth.
The fact is, to achieve successful sales performance, you don't have to be a "military dog" who can only cross the bullets. This is just one of the dogs for sale. In fact, there are five kinds of dogs for sale. If you can find out which natural species you belong to, and then bring your natural skills into play, the problem will be simplified to how to give full play to your potential. If you can move on and learn some skills from other breeds of dogs, you will be more successful.
For example, retriever the Golden Retriever is the happiest, friendliest and cutest dog in the world-he will seize every opportunity to wag his tail and lick you from head to toe (www.mtachn.com provides the full version). But if you dare to threaten his master-suddenly, he is not so friendly! Golden retriever's natural ability is friendly and lovely, but after training, he can have the ability of American barking dogs.
We are all individuals with our own characteristics. Any attempt to pour us into a fixed mold and refine us into a concrete and perfect salesman is doomed to failure from the beginning. Such efforts will not have any results, but will only make a large group of us unsuccessful.
Misunderstanding 2
We are often told that we must develop in an all-round way, master every skill that a salesperson should have, and have every skill that a salesperson should have. No way! Such people do not exist! Traditionally, we have to be evaluated and then told that we must overcome our weaknesses. We are often forced to fight against our own nature, but this pursuit of perfection is futile.
Fact 2
The secret of success is not comprehensive development. We don't need to deal with everyone. What we need to do is to be ourselves, understand and accept who we are, and then use this self-knowledge to develop our abilities and turn them into capital.
Any attempt to turn weakness into advantage is a waste of time! Discover what you can do well and make full use of these abilities, which is enough to make you quite competitive!
I want to tell you that you can be yourself. what do you think?
I want to tell you that as long as you do yourself well, you can earn thousands of dollars in sales. what do you think?
I will tell you, and I will teach you how to do it. what do you think?
Misunderstanding 3
All salespeople are bloodthirsty sharks.
Some people (hey, maybe including you) don't want to choose a job or someone they want to meet. In their eyes, salesmen are not as good as sewer repairmen and nuclear tests!
For those of you who have similar ideas, "accepting" other people's sales promotion is a living hell, let alone doing it yourself (www.mtachn.com provides the full version of reading). As long as you mention this word, you will jump out of such an image-a lazy man with a cigar, full of cunning, thinking about using others all day.
Fact 3
First of all, if you are afraid of others looking at you like this, or you are afraid of thinking like this, then it is difficult for you to achieve superhuman results. Your fear or dislike of this profession will affect the effectiveness of your work.
Salespeople are just collectors and publishers of information, collecting and publishing information about needed services, products and opportunities. If you want to promote sales, you must first change your view of sales. John F. Kennedy worked as a salesman, Martin Luther King worked as a salesman, Gandhi worked as a salesman, and children in your kept selling. Michael dell, Lou Guo Shina II, Warren Buffett, Wins Rembadi, your superiors and your parents-they have all promoted sales. These people provide important ideas for everyone at critical moments and help people to enter a higher level in production, ability and personal development. The image you choose is your own image.
Misunderstanding 4
I have been engaged in sales all my life-there is nothing I don't know.
Fact 4
The world we live in today is different from the world we experienced yesterday and the world we will face tomorrow. No period in history has seen such rapid changes. What was useful yesterday may be useless tomorrow, so successful dog selling must keep learning and stay ahead of changes.
The book "Rich Dad Selling Dogs" is to teach a way of thinking, which will give you a psychological and emotional advantage in winning. It teaches skills, techniques and strategies, which will definitely improve your sales promotion ability.
Even if you are an old dog seller, you can regain your pride and have considerable competitiveness-as long as you can devote yourself to learning and growing. All dogs can hunt. Some dogs just forget how to hunt because they eat too much or exercise too little. Dogs that can't hunt are asking for it. They are either too self-centered or lack the desire to learn and are unwilling to develop and master new skills. Such dogs can no longer compete with those puppies in the street. If you want to keep your strength, you must keep on studying.
Myth 5
I'm not in the sales business.
Fact 5
Whether you consider yourself a salesperson or not, in short, sales courses are very valuable. No matter what you want from life, sales knowledge will help you realize your wish.
I insist that everyone is in sales. If you are married, if you are a parent, if you are an entrepreneur, if you are an employee, in fact, as long as you have an impulse, you will be in an extremely intense competitive sales most of the time. Life is sales, and your sales team will change with your personal changes. Who is in this team depends entirely on which stage of your life you are in and what kind of crisis or situation you are facing.
If you are cooperating with others, it is common to deal with disputes and persuade others. Similarly, dealing with your boss, your bank, your brothers and sisters, your sellers and buyers, and the guy who lives next door are all part of the sales process.
However, the most important sales contract you can win is the one you signed with yourself. You are the most demanding commentator, the most difficult guest, and the machine that constantly gives yourself veto or opposition. Even so, you must try to convince yourself and sell it to yourself every day.
The skills contained in sales may be the most visible skills that have the greatest impact on people's lives. I can tell you that learning and mastering these skills has woven the pattern of my life. My marriage, family, career, friends and lifestyle are all of such high quality, because I have learned and applied these skills from sales.
And most of these inner valleys are not learned from any sales training courses or high-paying consultants. After 30 years of continuous observation, understanding and practice (www.mtachn.com provides full reading), the more you read this book, the easier, richer and more valuable your life will become.
Rich dad gave us a serious and disrespectful look when he sold dogs. Everyone has a "dog" inside. Everyone still has a treasure in their heart. Dad sells dogs and tries to teach you to see both.
Rich Dad Selling Dogs has a little humor. It provides an excellent personal development training and teaches many breakthrough skills. It is specially designed to make you an ideal successful person, so that you can fully serve the interests of yourself and others. The more services you provide, the more rewards you get.
point out
Although some chapters in this book seem to be aimed at sales managers, in fact, the content of this book is aimed at all sales people. It will help you salespeople-determine your own variety, understand your own advantages, and at the same time give yourself considerable insight and limit your weaknesses to a minimum. If you are a sales manager, it will help you know what kind of dog you are selling, so that you can send the right dog to deal with the corresponding prey! These insights are very powerful for salespeople and managers.
The best-selling dogs will do everything possible to learn how to motivate themselves and others.
I also want to solemnly declare that I can't guarantee that the individual habits and thinking patterns of dogs mentioned in this book are accurate. I am not an expert on dogs, and this book is not a scientific work on dogs. This is based on my amateur knowledge of dogs and my professional contact with thousands of salespeople (www.mtachn.com provides the full version). If you are an expert who specializes in dogs, a dog lover or a person who loves to pursue details, please don't be angry because the contents of this book are not accurate enough. The purpose of this book is to help you study, have fun and become the powerful person you should be.
catalogue
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1 Do you sell dogs?
Why do you ask people to sell dogs?
3 Identify the breed of dog
4 watchdog
5 find the right prey, find the right dog!
6 each has his own strengths.
Give full play to your advantages
8 Super Hybrid Dog Training
9. Managing kennels-the code of conduct for selling dogs
10 tenacious belief contains four ways of thinking that champions sell dogs.
Hunting Training —— Five Skills for Successful Dog Selling
12 control the mood of selling dogs
13 What keeps them looking back? -Secrets of techniques for dealing with reprimands and rejections
14 watchdog and pig
15 hunting! -selling dogs "rub" routine
16 Whose fire hydrant is this? -Secrets of regional management
17 stay away from stray dog shelters-the career development of selling dogs
18 dogs only know how to do things.
19 What kind of dog are you?