According to the construction process of the project, it is mainly divided into:
1. Pre-project investment decision (including investment research-land value judgment, financial cost analysis, investment return calculation, risk analysis, etc.). ). Project feasibility study/proposal).
2. After the project is established, formulate detailed project image, products, market positioning, implementation plan and suggestions.
3. Cooperate with the later construction period of the project, formulate relevant market and marketing plans and supervise their implementation.
4. At the same time, the planning should coordinate the relationship between the engineering department, the budget department and the construction company, keep in touch with the design institute at any time, communicate with the media, advertising design companies and production companies, supervise the implementation, and closely combine with the sales department to implement various marketing plans.
Extended data
Real estate planners are planners engaged in market research, scheme planning, investment and financing management, product marketing, project operation and property management in the real estate industry. The main work includes: market research and consulting planning of real estate projects; Integrate design, construction, marketing, advertising, services and other resources, and formulate planning schemes; Product marketing of real estate projects; Real estate project operation.
1, real estate planning can make enterprises make accurate decisions and avoid deviations in project operation. Real estate planning is formed after the investigation of real estate project market, and it is the crystallization of wisdom summarized by planners constantly facing the market. Therefore, it can be used as the staff of real estate enterprises, so that enterprises and entrepreneurs can make more accurate decisions and avoid deviations in project operation.
2. Real estate planning can enhance the competitiveness of real estate development projects and make them a shoo-in. Real estate enterprises have reshuffled their cards, their ideas have been constantly innovated, and their development models have been constantly broken through. Nearly 1,000 mu of large-scale real estate projects have appeared one after another, and the competition has become increasingly fierce. Policymakers were greatly besieged.
In this case, real estate planning can give full play to its strengths, enhance the competitiveness of the project and win the initiative.
3, can explore and solve enterprise management problems, improve enterprise management innovation ability. If real estate enterprises want to win the market and sell commercial housing, the key point is management innovation. Planners help real estate development enterprises to carry out management innovation, that is, follow scientific planning procedures and start with the problems of real estate development projects to explore effective ways to solve management problems.
4. The resources of real estate projects can be effectively integrated to form advantages. To develop a real estate project well, many resources need to be mobilized for collaborative development, such as conceptual resources, human resources, material resources and social resources.
Before the real estate planning, these resources were scattered and disorderly, and there was not even a center. Real estate planning participates in various resources, clarifies their relationships, analyzes their functions, and helps them unite around the center to form the same goal.
Baidu encyclopedia-real estate planning