How to write the development trend of the company? Planning the company's development trend can help the company grow more purposefully, so it is very important to make a plan for the company's development prospects. Writing the company's development trend requires skill, so how to write the company's development trend?
How to write the development trend of the company? How to write the company development direction of 1?
The development direction of enterprises should be analyzed by SWOT method, which is an enterprise analysis method, that is, according to the established internal conditions of enterprises, find out the advantages, disadvantages and core competitiveness of enterprises. Where s stands for strength advantage, w stands for weakness weakness, o stands for opportunity and t stands for threat,
Among them, S and W are internal causes, and O and T are external causes. According to the complete concept of enterprise competitive strategy, the strategy should be the organic combination of the advantages and disadvantages of the organization and the opportunities and threats of the environment.
The basic steps of SWOT analysis are:
1. Analyze the advantages and disadvantages within the enterprise, which can be compared with the enterprise's goals and competitors.
2. Analysis of external opportunities and threats faced by enterprises may come from changes in external environmental factors unrelated to competition, changes in competitors' strength and factors, or both, but key external opportunities and threats should be confirmed.
3. Match external opportunities and threats with internal strengths and weaknesses of enterprises to form a feasible strategy.
Company development method
Enterprises can generally take three ways to enter new business fields, namely, external development and merger, internal development and new construction, and strategic alliance.
1, external development mergers and acquisitions, External development refers to the strategy that enterprises seek development by obtaining external management resources. The narrow connotation of external development is mergers and acquisitions, including acquisitions and mergers. Acquisition means that an enterprise takes over another existing enterprise by purchasing its equity, and merger means that two or more independent enterprises merge into one economic entity.
2. Internal development, new construction and entrepreneurship. Internal development refers to the strategy that enterprises seek development by tapping internal resources. The narrow connotation of internal development is new construction, which corresponds to merger and acquisition, and refers to the establishment of a new enterprise.
Note that here we give a pair of development strategies of "external development" and "internal development", and also give a pair of development strategies of "merger" and "new construction" accordingly. This is because textbooks at home and abroad have different formulations. In fact, it may be better to use a broad concept.
3. Strategic alliance. Strategic alliance refers to the cooperative relationship established by two or more business entities in order to achieve a certain strategic goal. Merger or merger means the end of strategic alliance.
In fact, there is an intermediate form between merger and acquisition and new construction, that is, enterprise strategic alliance.
How to write the development trend of the company II. Advantage analysis
(1) The self-owned channel columns are rich in resources, with complementary advantages and full coverage by various media propaganda means. Our station has three TV channels: Pizhou News Channel, Variety Channel and Metropolitan Channel.
Two radio frequencies: Pizhou news frequency and Pizhou traffic frequency; A newspaper: Pizhou Daily; A website: Pizhou Radio and Television Network. The newly established company will rely on television, radio, newspapers and websites to provide customers with all-round three-dimensional closed publicity.
The centralized publicity effect of the four major media will bring immeasurable social and economic benefits to customers and the company itself.
(2) Abundant human resources and mature operation mode. We have a large number of high-quality, professional and experienced advertising innovative talents. Such a team of professionals has unlimited commercial value and development potential.
We have mature and successful operation and management experience in four major media: TV, radio, newspapers and websites, and the idea of investing in advertising communication companies has been guaranteed to become a reality.
(3) Rich social public relations resources and a certain number of relatively stable customer groups. After years of operation, brand advertisements on TV, radio, newspapers and websites have great social influence, high popularity and high recognition rate, and have developed and reserved a large number of long-term cooperative old customers and a certain number of new customers.
The establishment of the company will fill the gaps in the existing advertising market of the four major media and provide advertisers with a wider business scope and more professional services.
Second, the target positioning
Based in Pizhou, facing the whole country, aiming at the advertising culture communication market. According to the mode of "unified leadership, independent operation and market operation".
The company locks in the local advertising communication market and integrates existing media resources such as TV, radio, newspapers and websites. To carry out integrated marketing communication, connect all kinds of "fragmented" media with "differentiated" audiences, realize "aggregate audience", form a large-scale market, and promote the continuous increase of advertising business.
Three. scope of business
Under the general principle of "adhering to the correct orientation and building brand strength", the company carries out various business activities. Advertising Culture Communication Co., Ltd. is a comprehensive cultural communication enterprise integrating print advertising design and release, TV broadcast advertising design, production, packaging, broadcasting, radio and TV program production and audio product production, release and agency.
(1) To undertake radio and television cultural and artistic activities planning, corporate image design, planning, corporate management information consulting services, radio and television program production and other businesses.
(2) The design, production, release, operation and sales of radio and television audio-visual products, and the operation and sales of TV shopping products in various domestic advertising businesses.
Fourth, organizational structure.
(1) Leading organization: The organization form is a limited liability company with independent accounting and independent operation. There shall be a general manager and several deputy managers, whose candidates shall be appointed and removed by Taiwan Province. The logistics support and financial management of the company shall comply with the management and supervision regulations formulated by Taiwan Province. Decisions on major issues of the company need to be submitted to Taiwan Province for approval.
(2) Department setting: the company implements the project responsibility system, and the relevant candidates are selected by the company and submitted to Taiwan for approval. The main responsibilities of the planning department are: to study the development strategy and management strategy of the company's advertising management;
Organize and implement public relations communication activities, maintain and enhance the brand image of the company's advertising business, and promote advertising sales; Plan and implement marketing activities and marketing programs, strengthen face-to-face communication with advertisers and all walks of life, and promote advertising sales.
The main responsibilities of the marketing department are: innovating the design of advertising products, organizing the implementation of the company's advertising product system and price system; Be fully responsible for the marketing, service and management of advertisers.
The main duties of the supervision and examination department are: responsible for reviewing, editing and broadcasting the advertisements of the public channels of Pizhou Radio and Television Station, and ensuring that the advertisements released by Pizhou Radio and Television Station comply with relevant laws and regulations and social ethics; At the same time, it is responsible for the settlement audit of advertising contracts (advertising compilation and broadcast sheets) and the monitoring feedback of advertising broadcast, which plays the role of internal supervision and checks and balances.
The main responsibility of the packaging department is to be responsible for the packaging, production and broadcasting of all kinds of audio-visual products, advertising works and TV shopping products. The main responsibility of the customer service department is to receive all kinds of business consulting activities and customer after-sales support services.
How to write the development trend of the company? 3. A summary of the development strategy for one or three years.
1. Seize the opportunity, expand outward, tap the potential inward, expand brand awareness and realize leap-forward development.
2. In the past three years, the business income has increased year by year, and the industry qualification has reached a high level. It is one of the well-known landscape companies in the region and surrounding areas;
3. Strengthen internal management and gradually realize the overall transformation from simple management to market-oriented operation;
4. Expand brand advantages, explore and summarize management experience, and form a management model with independent intellectual property rights.
Second, the company's three-year development plan
First, the company development ideas
With the guiding ideology of "seize the opportunity, expand outward, tap the potential inward, expand brand awareness and realize leap-forward development", the company will fully expand its influence in Guangxi and its surrounding areas, and strive to make the company a good brand in the landscape industry in Guangxi and its surrounding areas within three years.
Second, the landscape economic environment analysis
During the Twelfth Five-Year Plan period, the development space of China's real estate landscape industry is still vast, and we predict that the growth rate of real estate landscape industry will remain at around 18%. First of all, we predict that the growth rate of domestic commercial housing investment (including affordable housing) will be above 10% in the next three years, although the regulation is stricter.
Sales in first-and second-tier cities decreased year-on-year, but in third-and fourth-tier cities, with the promotion of urbanization and the continuous improvement of residents' requirements for housing quality, commercial housing sales are still good.
Secondly, with the continuous improvement of buyers' requirements for living environment, more and more developers take landscape construction as their competitive means, and the proportion of landscape investment in real estate development investment will continue to increase.
Three. Key points of strategy implementation
1. Vigorously expand the garden business and improve the company's business ability.
1, take advantage of the company's landscaping qualification to promote themselves by various means. First, the company should develop new products with high technology content and good economic benefits, and its seedling farm should "go out, please come in", and hire senior experts from Guangxi University Agricultural College, Guangxi Forestry College and other scientific research units for technical guidance.
Keep good cooperation with the above-mentioned units for a long time, strive to become the seedling experimental base of the above-mentioned units, develop new technologies and new products such as asexual reproduction, wetland plants and soilless culture, and strive to achieve "no one has me, no one has me" and set up enterprises.
2. Broadening horizons and taking the initiative to attack are the expansion of the company's business. With the improvement of people's living standards and aesthetic concepts, people pay more and more attention to the surrounding environment, so their business extends to residential quarters, unit site greening, road greening and so on.
Not afraid of being small, give full play to our talent advantages and provide users with satisfactory greening design and construction services. Expand the influence, improve the popularity, increase the market share, and make landscaping become the main economic growth highlight of the company.
3. Actively expand business, actively create conditions, and when the time is ripe, complete the company's qualification upgrade, strive for greater business, and form the company's main economic growth point.
2. Pay attention to personnel training, introduce outstanding talents and increase the strength of the company.
Talent is the key to the success of the strategy, and the company conducts long-term uninterrupted training for employees.
Improvement is the requirement of the company's continuous development. The training content of employees should include technology, awareness, company system, enterprise planning, industry development, etc. , so that employees can clearly understand the role of their posts in the overall situation, understand the latest developments in the industry, find gaps to make up for deficiencies, and know yourself.
Strengthen the sense of responsibility and mission of employees, so that the development of enterprises has enough motivation. At the same time, it is necessary to introduce excellent professionals, expand the company's landscape professional team and enhance the company's technical strength.
3. Establish the company's rules and regulations and implement standardized management of the company.
The company has established and improved various management and reward and punishment systems to achieve the equality of responsibilities and rights, improve the initiative and enthusiasm of the company's employees, and improve the company's operational efficiency.
IV. Business Development Plan of the Company
1. The growth of the company's real estate garden business is expected to remain above 50% in the next three years, and the growth rate of net profit will exceed the growth rate of operating income. First of all, as an excellent enterprise in the industry, the company will benefit from the steady growth of the industry; Secondly, in the environment of low concentration of garden industry, the company relies on its comprehensive competitiveness in brand, seedling, design, construction and capital.
The market share will increase steadily in the future; The company's main customers-large real estate enterprises, their market share will also promote the growth of the company's business; Finally, with the release of seedling production capacity in the future, the self-sufficiency rate of the company's seedlings will increase steadily, which will directly improve the company's future gross profit level, so that the growth rate of the company's net profit is expected to exceed the growth rate of operating income.
2. The company's landscape design business will achieve high growth in the next three years, and the annual growth rate of xx~ xx is expected to be above 60%. First of all, the company's design ability is outstanding, and the real estate landscape design has a certain popularity in the industry; Secondly, the company increased its investment in landscape design business;
Finally, in the context of the scarcity of landscape designers in China, we expect to introduce design talents and expand the design team mainly by absorbing the team of designers and acquiring design companies, thus effectively promoting the rapid growth of the company's design business.