2014-08-0811:25: 54 Source: Oriental Morning Post (Shanghai) 0 participants.
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The World Cup triggered a nationwide football craze. The picture shows the fans watching the ball in the open air in a bar. Morning Post reporter Zhang Xinyan
Morning Post reporter Ma Zuoyu
Starting from 20 13, the state general administration of sports began to carry out annual national fitness activities and physical fitness surveys. On the basis of last year's survey of people aged 20 -69, in 20 14, the State Sports General Administration expanded the scope of the survey to people aged 6 -69. Compared with 20 13, the General Administration of Sports added the survey results of "watching sports events" in the survey.
The survey shows that basketball (34.9%), football (10.4%), table tennis (7. 1%), gymnastics (6.8%) and badminton (5.9%) rank in the top five. Urban residents and rural residents watch the top five sports in the same way, but the popularity of basketball is obviously higher than other sports, especially in rural areas.
From the perspective of gender, basketball, football and table tennis are the main ornamental events for men, accounting for 45.9%, 15.0% and 5.9% respectively. Women watch basketball more, accounting for 22.9%, followed by gymnastics 1 1.8% and badminton 8.7%.
Once this new survey result was released, it caused a lot of controversy on major websites and forums, and many netizens questioned the authority of this survey. For the football that has the World Cup in Brazil this year, why is it so far away from basketball?
The investigation time is in time for the basketball season.
According to the General Administration of Sports, the "Sampling Survey of National Fitness Activities and Physical Fitness in 20 13" was only distributed in 10 provinces, including Beijing, Inner Mongolia Autonomous Region, Jilin Province, Shandong Province, Zhejiang Province, Hubei Province, Guangdong Province, Chongqing City, Yunnan Province and Gansu Province, and this year's survey has covered most of China, so it is representative.
However, according to official website of the General Administration of Sports, the survey time was only from March to May, and 90,929 valid samples were obtained, which inevitably greatly reduced the authority of the survey results of "watching sports events".
Sports events have strong seasonality, and different sports events have different off-season and peak season.
For basketball, the two major events that attract Chinese people's attention are undoubtedly CBA and NBA. The CBA of 20 13-20 14 season officially started last year 1 1 month, and the playoffs officially kicked off in February this year 18. The championship battle between Xinjiang Guanghui and Beijing Jinyu was in mid-March. For the audience, this is undoubtedly the focus of CBA, which naturally attracts much attention. According to the staff in charge of league business promotion in chinese basketball association, the average attendance rate of the whole league is 70%, and the ball markets in Beijing and Guangdong can even reach 100%.
Although CBA can only accommodate thousands of people, the huge TV audience has become a major reason why basketball won the survey of "watching sports events". It is reported that the CBA Finals of the 20 13-20 14 season started in Xinjiang and Beijing from March 9 to March 30, 20 14, and the national1620,000 viewers watched the live broadcasts of six finals through CCTV5 or local sports TV channels.
Compared with CBA, NBA events with global influence have a larger audience in China. Longer NBA events enter the playoff season in mid-April every year, and the NBA events broadcast during the day also provide great convenience for many fans to watch the games.
World Cup data doesn't count.
After talking about the seasonality of basketball events, let's talk about football events. According to the attendance ranking of the World Football League announced by Brazil's well-known sports economic organization "Pluri Consultoria" in July this year, the Super League ranks first in Asia and tenth in the world. The average game of the Super League is 1857 1 audience, which is one percentage point lower than last year's average 18740, but in Asia, the Super League still ranks first.
The Super League competition starts in June 65438+ 10 every year and ends in June 165438+ 10. The competition basically covers the whole year. The State Sports General Administration conducted a survey on "Watching Sports Events" from March to May, which was the closing stage of the first half of the Super League season, and was not enough to show the overall ratings of the Super League.
Let's look at European football, which also has many fans. The 2065 438+03-2065 438+04 five major European football leagues started in August last year and ended in May this year. The knockout stage of the European Football Champions League comparable to the World Cup is from early April to mid-May. Although the match time also caught up with the investigation of the General Administration of Sports, the disadvantage of late-night broadcasting had to make the ratings of football lag behind others. More ironically, this survey did not count the World Cup at all.
Moreover, from March to May, the development of several sports events also improved the contingency of the survey results. April is the second season of China's Who is the King of Badminton. This grassroots contest not only attracted as many as 654.38+100,000 direct participants, but also enjoyed extremely high ratings. This may be largely the reason why badminton has squeezed into the top five in the list of "watching sports events".
Lack of network rating
In addition to the competition time has a direct impact on the degree of attention of different sports events, the way of watching the games may also lead to different results of the "sports event watching" survey.
With the advent of the new media era, online media has begun to show its potential, and online ratings are eroding the advantages of traditional media.
According to the results of "2065438+2004 sampling survey on physical fitness activities and physical fitness of people aged 6-69", the public viewing rate of "watching sports events" mainly includes TV viewing and live viewing, but the survey has not been extended to the increasingly popular network TV. But there is no doubt that watching the game on TV seems to be a rare thing for students studying at school and white-collar workers in the workplace. Therefore, the network naturally becomes their first choice to watch sports events.
Compared with basketball games, there are not a few users who watch football games through the Internet. Take the 20 14 most popular World Cup in Brazil as an example. Although TV is still the main way for fans to enjoy the game, webcasting has also performed well. The data shows that the number of users watching the live webcast of the opening match through CNTV has exceeded 5 million, the highest number of simultaneous online users has exceeded 6.5438+0.9 million, and the audience rating of the live webcast is 0.36%.
In addition, the video-on-demand programs of CNTV events further increase the influence of network communication. On June 13 alone, the cumulative video broadcast volume of the opening ceremony and the first game on CNTV website reached 1965438+ million, with a total visit duration of 6.59 million hours and a user scale of10.49 million.
According to the survey of the General Administration of Sports, the top five audience ratings (including watching in front of TV and watching on the spot) are basketball (34.9%), football (10.4%), table tennis (7. 1%), gymnastics (6.8%) and badminton (5.9%).
From the perspective of gender, basketball, football and table tennis are the main ornamental events for men, accounting for 45.9%, 15.0% and 5.9% respectively. Women watch basketball more, accounting for 22.9%, followed by gymnastics 1 1.8% and badminton 8.7%.