Understand the customer's background, including: customer's car purchase experience and customer's decision-making behavior type. If the customer has bought a car, he will have his own set of views on buying a car, be dissatisfied with the previous car and be strict with the new car. And the type of customer's decision-making behavior, choose to judge whether the customer has the right to buy, or the proportion of the right to buy. After understanding clearly, we can proceed to the next negotiation.
The most taboo in negotiations is the tense negotiation atmosphere, and any trouble may lead to the breakdown of negotiations. Therefore, automobile sales consultants must create a relaxed and comfortable atmosphere for customers, so that customers can open their hearts and express their true thoughts without any psychological burden.