Choice is more important than hard work. Seizing the opportunity and embracing the cause of Qian Chao is the beginning of the achievement of super distribution. It has the largest base of raw wine brewing and the largest centralized cellar group in northern China.
Jilin Fengshou Liquor Co., Ltd. has 3,000 joint venture winemakers and 50,000 joint venture cellars, with a total brewing area of 5 million square meters and a daily brewing capacity of 3,000 tons of sorghum liquor. In order to ensure the stability of product quality, the company adopts standardized pit construction, unified and standardized equipment, synchronous fermentation, double steaming brewing and centralized storage and aging to maintain high product standards. The liquor produced has become one of the important bases of well-known liquor in Northeast China, such as Beidacang and Heitu. In order to further highlight the industrial advantages, the company hired 1 national famous bartenders, 6 provincial famous bartenders, 2 famous tasters and a joint filling base with a daily output of 6,000 cases. Harvest wine-from nature, as we all know!
Harvest is the only constant expectation and longing from primitive society to modern civilization.
According to the survey data of brand awareness of 1.2 million people in North China and East China by famous domestic consulting and planning companies, 92% people think that Fengshou wine has always existed; 99% people have a good impression on Fengshou brand and accept it; 100% dealers believe that the bumper harvest has the original brand effect.
Historical Deduction of "Harvest" Culture
"Harvest" culture is everywhere.
The spirit of harvest comes from the Millennium.
Noble, mysterious, elegant and atmospheric, this is the charm of the Temple of Heaven.
Joy, jumping for joy, happiness and peace are the emotions brought by harvest.
Sweet, delicate, soft and full, this is the feeling of wine.
In the five thousand years of historical development of the Chinese nation, it has experienced a long agricultural society. In order to pray for good weather and good harvests, people gradually formed the custom of praying to heaven and gave birth to a unique "harvest culture". From emperors to ordinary people, people's greatest wish is "harvest", which represents abundance, peace and happiness.
The Temple of Heaven is the first of the five altars in the capital. There is a record of the emperor's annual sacrifice to heaven in the Twenty-four History.
Harvest wine sells quality, which is also a popular factor of "harvest"
Harvest wine is not a simple product, but a harmonious life experience. Harmony and pacifism are the core concepts of Jiashi wine brand!
Harvest wine is not only wine, but also a way for ordinary people to convey their blessings, express their feelings, enjoy a harmonious life and create a beautiful family. Strength, quality, innovation and Excellence
Achieving high quality of pure grain liquor with abundant grains.
Good aquatic products, good grain and good wine. Sanjiang Plain and Wan Li are vast, where the land is fertile, the vast Yuanye is covered with oily black soil, and the organic matter is very rich, so it is known as the king of the soil. The grain produced is of high quality and the wine brewed is better. Harvest team is undoubtedly a strong team in today's FMCG industry. The team is unique in the industry in business strategic planning, new product planning and development, channel model innovation, brand packaging, channel investment promotion and low-cost public relations operation. Give full play to the advantages of disruptive innovation and create many remarkable industry classic cases. Many market tests show that the Harvest team:
Have the team ethics of honesty, responsibility, pragmatism, enterprising and innovation.
A team with strong corporate values, strong behavior recognition ability and high cohesion.
Have first-class industrial value-added management planning ability.
It is an operation system that integrates the whole team members with core advantages, and has synergistic and complementary system operation capabilities.
The success of harvest depends on the strength of the team, the operation of the system and the standardized management. Harvest team is a well-deserved star team in the industry at present, and it is also an "iron army" with excellent quality. The embodiment of modern marketing value has changed from one-way operation to multi-party cooperative operation, and from unilateral behavior to departmental cooperative division of labor. This case can be verified from ancient times to the present, and it is not new! China * * * production party can win, the reason is nothing more than the tiger beat the wolf. Harvest wine pays attention to the division of value and the balance of interests. Tactically, with the dealer as the core and the company as the multi-party collaborative support, carry out regional wars and Chen Di wars!
Experiential marketing, let the facts speak for themselves!
Tactics are effective, and you will win if you recruit them.
Propaganda image gas model
Flirting propagandist
taste wine
Personalized promotional materials (posters, push-pull stickers, service cards)
Special car body advertisement
Image shop Zhao
Super promotion product supply platform
Professional salesman
Marketing manager's counterpart tactical counseling
Four-dimensional distribution support (personnel, publicity, materials, strategy)
Annual 1-2 surprise delivery support keeps the market heating up.